CRM Specialist

Mükellef; Kadıköy; On-site; TRY 240,000 - 360,000; Full time

Job summary

Mükellef Teknoloji is seeking a CRM Specialist to join our Growth Management team. You will design and optimize automated customer journeys using HubSpot, build targeted segments, and drive lifecycle campaigns to boost engagement and revenue.

With 2+ years in CRM or lifecycle marketing, you will collaborate across Marketing, Sales, Product and Support to deliver data-driven insights, reports, and improvements while upholding privacy standards and data integrity.

Qualifications

• 2+ years of experience in CRM, lifecycle marketing, and email marketing automation.
• Bachelor’s degree in a related field.
• Demonstrated expertise in HubSpot (Marketing Hub workflows, smart lists, email builder, and custom CRM properties).
• Advanced English (written and verbal).
• Familiarity with privacy regulations (GDPR, KVKK).

Responsibilities

• Design, build, and optimize automated customer journeys using HubSpot workflows.
• Build and maintain dynamic lists and segments by lifecycle, country, industry, and product usage.
• Orchestrate targeted nurture campaigns for cross-sell and upsell across products.
• Test and iterate subject lines, messaging, send times, layouts, and CTAs to maximize metrics.
• Build and monitor CRM dashboards tracking full-funnel conversions and KPIs.
• Deliver data-driven performance reports and recommendations to marketing leadership.
• Optimize data flows between platforms, third-party tools, and HubSpot with privacy in mind.
• Collaborate with the content team to draft brand-aligned copy for emails, SMS, and in-app notifications.

Skills

CRM

Lifecycle marketing

Email automation

HubSpot

KPI reporting

Advanced English

GDPR/KVKK compliance

Cross-functional collaboration

SQL basics

Education

Bachelor’s degree

Tools

HubSpot

Excel/Sheets

BI tools

Job description

Mükellef Teknoloji was founded in 2019 to digitize company establishment and management processes for entrepreneurs. Rapidly expanding from Turkey to a global scale, we now provide services in 9 countries, including the US, UK, EU and Dubai, helping tens of thousands of customers realize their dreams.

We are looking for a CRM Specialist to join our Growth Management department at Mükellef Teknoloji.

As a fast-growing company, we value teamwork, creativity, and a customer-first mindset. In this role, you will support CRM activities, improve customer engagement, and help create effective campaigns.

We are looking for someone who is proactive, eager to learn, and interested in the latest CRM and marketing trends. If you enjoy taking initiative, exploring new ideas, and working in a dynamic environment, we'd love to hear from you.

Key Responsibilities

• Design, build, and optimize automated customer journeys from onboarding and activation to retention and win-back, leveraging HubSpot workflows, behavioral triggers, and smart rules.
• Build and maintain dynamic lists and behavioral segments based on customer lifecycle stages, country/region, industry, and product usage data.
• Orchestrate targeted nurture campaigns to drive cross-sell and upsell opportunities across our expanding product portfolio and business lines.
• Systematically test and iterate on subject lines, messaging hooks, send times, content layouts, and CTAs across all channels to maximize open rates, click-through rates, and conversions.
• Build, monitor, and maintain comprehensive CRM dashboards to track full-funnel conversion metrics, lifecycle velocity, channel engagement KPIs, and business impact.
• Deliver regular, data-driven performance reports and actionable recommendations to marketing leadership and cross-functional teams to guide strategic business decisions.
• Optimize and monitor seamless data flows between our platforms, third-party tools, and HubSpot to ensure accurate event tracking and property syncing, while maintaining database hygiene and compliance with privacy regulations.
• Partner with the content team to support, draft, and refine high-converting, brand-aligned copy for marketing and transactional communications across email, SMS, and in-app/push notifications.

Minimum Position Qualifications

• 2+ years of experience in CRM, lifecycle marketing, and email marketing automation, preferably in a B2B SaaS, fintech, or tech startup environment.
• Bachelor’s degree in a related field.
• Demonstrated expertise in HubSpot (Marketing Hub workflows, smart lists, email builder, and custom CRM properties) is a strong plus.
• Deep understanding of CRM engagement KPIs (open rate, CTR, CVR, unsubscribe rate, churn, LTV) with a proven ability to build custom reports and dashboards (HubSpot reports, Excel/Sheets, or BI tools).
• Advanced English (written and verbal), as our CRM instance, documentation, and workflows are entirely managed in English.
• Familiarity with property mapping, event tracking/integrations, and privacy regulations (GDPR, KVKK).
• A collaborative mindset ready to work closely across Marketing, Sales, Product, and Support teams.
• Ability to write basic queries for data extraction or familiarity with data visualization tools is a plus.

As a fast-growing company, we believe in collaboration and clear communication to achieve success together.

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