CRM & Data-Driven Experience Lead

L'Oréal; Fatih; On-site; TRY 180,000 - 360,000; Full time

Benefits offered by this job

World-class training

Digital transformation center

Diverse environment

Brand exposure

Job summary

L’Oréal is seeking a Data Driven Experience Specialist in Istanbul to shape customer journeys across Luxe Brands. You will partner with brand, media, CDMO, and IT teams to execute campaigns, manage databases, and optimize eD2C engagement.

The role emphasizes data-driven CRM, loyalty optimization, and cross-functional collaboration to deliver personalized consumer experiences at scale.

Qualifications

• 4-year university degree required.
• +3 years in CRM, e-commerce, or data-driven digital marketing.
• Strong analytical mindset and proficiency in marketing automation platforms.
• Excellent written and spoken English with stakeholder management skills.

Responsibilities

• Adapt Global DDX strategy to the Turkish market and oversee execution.
• Drive 1P data acquisition and enrich consumer profiles for eD2C brands.
• Design CRM campaigns, email marketing, and automated triggers to boost engagement and CLV.
• Manage loyalty program performance and implement improvements.
• Collaborate with CDMO DDX, Zone and division teams on activation calendars.
• Track performance and provide actionable insights to optimize strategies.

Skills

CRM tools

Marketing automation

Analytics dashboards

English communication

Education

Bachelor's degree

Job description

L’Oréal is seeking a Data Driven Experience Specialist in Istanbul to shape customer journeys across Luxe Brands. You will partner with brand, media, CDMO, and IT teams to execute campaigns, manage databases, and optimize eD2C engagement.

The role emphasizes data-driven CRM, loyalty optimization, and cross-functional collaboration to deliver personalized consumer experiences at scale.