(Senior) Data Driven Experiences Specialist, L’Oréal Luxe

L'Oréal; Fatih; On-site; TRY 180,000 - 360,000; Full time

Benefits offered by this job

World-class training

Digital transformation center

Diverse environment

Brand exposure

Job summary

L’Oréal is seeking a Data Driven Experience Specialist in Istanbul to shape customer journeys across Luxe Brands. You will partner with brand, media, CDMO, and IT teams to execute campaigns, manage databases, and optimize eD2C engagement.

The role emphasizes data-driven CRM, loyalty optimization, and cross-functional collaboration to deliver personalized consumer experiences at scale.

Qualifications

• 4-year university degree required.
• +3 years in CRM, e-commerce, or data-driven digital marketing.
• Strong analytical mindset and proficiency in marketing automation platforms.
• Excellent written and spoken English with stakeholder management skills.

Responsibilities

• Adapt Global DDX strategy to the Turkish market and oversee execution.
• Drive 1P data acquisition and enrich consumer profiles for eD2C brands.
• Design CRM campaigns, email marketing, and automated triggers to boost engagement and CLV.
• Manage loyalty program performance and implement improvements.
• Collaborate with CDMO DDX, Zone and division teams on activation calendars.
• Track performance and provide actionable insights to optimize strategies.

Skills

CRM tools

Marketing automation

Analytics dashboards

English communication

Education

Bachelor's degree

Job description

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

Do You Have What It Takes

As our Data Driven Experience Specialist, you will report to the Consumer Engagement Manager under CMO Function. This highly strategic role is crucial in shaping our customer relationship strategy, driving customer lifetime value, and leveraging data to create personalized and effective consumer journeys across Luxe Brands. You will collaborate closely with brand, media, CDMO, and IT teams to execute effective campaigns and manage customer databases. The ideal candidate will be a strategic thinker with a strong analytical mindset, passionate about consumer engagement and innovation in CRM and Data Driven Experiences.

Key Responsibilities

• Adapt Global DDX strategy to the local market and oversee their execution, resulting in more effective campaigns tailored to the Turkish Luxury Consumer.
• Data Acquisition: Execute strategies to drive 1P data acquisition, improve database contactability, and enrich consumer profiles for eD2C brands.
• Campaign & Lifecycle Activation: Implement interactive CRM campaigns, email marketing, and automated trigger workflows (including app push strategies) specifically designed to boost eD2C engagement, conversion, retention and CLV. Create briefs, collaborate on creative, manage timeline, and budgets, resulting in impactful campaigns delivered on time and within budget.
• Manage and optimize loyalty program: analyze program performance and implement improvements to enhance customer experience.
• 0P & 1P Data Utilization: Foster 0P (Zero-Party) and 1P data activation for eD2C channels, adapting generational data approaches and sharing best practices across the division.
• Cross-Functional Collaboration: Work hand-in-hand with the CDMO DDX team, Zone teams and division teams on the 1P/2P/3P activation calendar, leveraging first-party (our own), second party (partner data), and third-party (external) audiences to drive better media efficiency, targeting, and campaign performance.
• Holistic understanding of Paid/Owned/Earned integrated strategy: Experience collaborating and partnering within such an ecosystem and aligning this overall with consumer insights and behaviour
• Performance Tracking & Reporting: Monitor campaign performance (engagement rates, WOB, retention/repeat metrics), manage DDX dashboards, and provide actionable insights to optimize eD2C strategies.

Do You Have What It Takes?

• Education: 4-year university degree.
• Experience: +3 years of experience in CRM, e-commerce, or data-driven digital marketing.
• Technical Skills: Strong analytical mindset, proficiency in CRM tools, marketing automation platforms, and analytics dashboards
• Communication & Collaboration: Excellent communication and presentation skills in English, with strong stakeholder management and cross-functional teamwork abilities.

What Could L’oréal Offer You

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development