Remote Marketing & Data Analyst - Growth & Attribution

Jobgether

Turkey

Remote

TRY 180,000 - 230,000

Full time

6 days ago

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Benefits offered by this job

Remote work

Evening hours 14:00-22:00 EEST

Hands-on analytics role

Job summary

Jobgether, partnered with a Turkey-based company, seeks a Marketing & Data Analyst to connect marketing performance, product behavior, and customer retention data. You’ll own reporting across acquisition channels and ensure decisions are data-driven.

The role spans the full customer journey, including acquisition, funnels, conversion, subscriptions, retention, and lifetime value, with hands-on tracking using GTM, GA4, Mixpanel, BigQuery, and related platforms.

Qualifications

3+ years of professional experience in marketing analytics, product analytics, data analytics, or a related field.
Strong hands-on experience with Mixpanel, GA4, or comparable analytics platforms.
Experience analyzing funnels, events, user behavior, conversion rates, and customer journeys.
Strong practical experience with Google Tag Manager, including event setup and debugging.
Experience with web and server-side tracking implementations.
Hands-on experience with Meta and Google pixels and Conversion APIs.
Experience integrating analytics and marketing platforms.
Strong understanding of attribution across paid media platforms and internal data sources.
Solid knowledge of CAC, ROAS, conversion rate, LTV, retention, churn, cohorts, rebills, cancellations, refunds, and subscription performance.
Hands-on experience working with BigQuery, GCP, and large marketing or customer datasets.
Strong SQL skills for querying and analyzing data.
Strong proficiency with Google Sheets and/or Microsoft Excel.
Strong attention to detail and commitment to data accuracy.
Ability to independently identify, investigate, and resolve data and tracking issues.
Strong analytical and problem-solving skills.
Ability to translate complex analytical findings into clear, actionable business recommendations.
Strong communication skills and ability to collaborate with marketing, product, and business stakeholders.
Comfortable working independently in a hands-on, fast-moving environment.
Experience in telehealth, healthcare, or another subscription-based health business is a plus.
Understanding of healthcare marketing and data compliance is advantageous.
Experience with Tableau or Looker Studio is a plus.
Familiarity with TikTok, Snapchat, or other paid media tracking platforms is beneficial.
Experience with affiliate tracking or Everflow is an advantage.

Responsibilities

Own marketing and product analytics, tracking, and reporting across acquisition channels.
Analyze performance throughout the customer journey, from acquisition and funnel conversion through subscription performance, retention, and lifetime value.
Track and analyze key metrics including CAC, ROAS, conversion rate, LTV, cohorts, rebills, cancellations, refunds, and churn.
Identify performance trends, changes, anomalies, and opportunities for improvement.
Translate complex datasets into clear reports and actionable insights for marketing, product, and business teams.
Analyze user behavior and acquisition funnels to identify conversion opportunities.
Evaluate A/B tests across landing pages, pricing structures, and customer journeys.
Assess experiment results and communicate findings to relevant stakeholders.
Monitor attribution across Meta, Google, internal data sources, and other acquisition platforms.
Investigate discrepancies between marketing platforms and internal reporting systems.
Improve attribution consistency and help ensure business teams rely on appropriate data for decision-making.
Set up, maintain, and troubleshoot tracking through Google Tag Manager.
Configure and manage Meta and Google pixels, Conversion APIs, and related marketing integrations.
Support both client-side and server-side event tracking.
Implement and troubleshoot event deduplication processes.
Maintain integrations between analytics and marketing platforms.
Proactively monitor data quality and consistency across reporting systems.
Investigate and resolve tracking and data discrepancies before they affect business decisions.
Work with large marketing and customer datasets to identify meaningful patterns and business opportunities.
Continuously improve analytics, reporting, and tracking processes as the business and acquisition channels evolve.