Growth Data Analytics Specialist / Senior Specialist

Misli; Fatih; On-site; TRY 250,000 - 380,000; Full time

Job summary

Misli is seeking a Senior Growth Analytics Specialist to turn customer data into actionable insights that power growth, retention, and loyalty.

You will analyze customer journeys, measure CRM impact, and collaborate with cross-functional teams to strengthen long-term customer value. A strong statistical mindset and SQL expertise are essential for turning complex data into clear recommendations.

Qualifications

• Bachelor’s degree in a quantitative field (engineering, mathematics, statistics, economics or CS).
• 2-5 years of experience in Growth Analytics, Marketing Analytics, Data Analytics, or similar roles.
• Strong SQL skills and ability to work with large, complex datasets.
• Solid understanding of growth metrics including retention, churn, reactivation, engagement, customer value, and revenue performance.
• Strong analytical thinking, problem-solving skills and attention to detail.
• Familiarity with customer segmentation, behavioral analysis, clustering, and pattern discovery.
• Curiosity to explore what drives customer loyalty, lifecycle progression, and sustainable growth.

Responsibilities

• Analyze customer behavior, CRM campaigns, growth & lifecycle performance, and engagement patterns to generate meaningful business insights.
• Support the development and refinement of segmentation, targeting, retention, and loyalty frameworks.
• Identify growth opportunities, churn risks, and behavioral signals across the customer lifecycle.
• Measure the impact of CRM activities and provide recommendations to improve retention, reactivation, loyalty, and customer value growth.
• Build and maintain analytical datasets, dashboards, and reporting structures that enable better decision-making.
• Partner closely with CRM, Digital Marketing, Product Marketing and cross-functional teams to support strategic planning with a strong analytical perspective.
• Contribute to a stronger analytics foundation for personalization, loyalty building, and data-driven growth

Skills

SQL

Growth analytics

Marketing analytics

Data analytics

Customer segmentation

Retention & engagement

Clustering

Education

Bachelor's degree in quantitative field

Job description

Join our Marketing team and turn customer data into insights that power growth, retention, and loyalty.

At Misli, data is at the heart of how we understand our customers and shape better decisions. As a Senior Growth Analytics Specialist, you will play a key role in transforming customer behavior data into actionable insights that power our growth, retention, and loyalty strategies.

You will work at the core of analytics — helping us better understand customer journeys, improve lifecycle performance, identify growth opportunities, and strengthen long-term customer value. This role is ideal for someone who combines strong analytical capability with business acumen, and who is motivated by turning complex data into clear recommendations that drive measurable impact.

What We Are Looking For

• Bachelor’s degree in a quantitative discipline such as Engineering, Mathematics, Statistics, Economics, or Computer Science.
• 2-5 years of experience in Growth Analytics, Marketing Analytics, Data Analytics, or similar analytical roles.
• Strong SQL skills and confidence in working with large and complex datasets.
• Solid understanding of key growth metrics including retention, churn, reactivation, engagement, customer value, and revenue performance.
• Strong analytical thinking, problem-solving skills and attention to detail.
• Familiarity with customer segmentation, behavioral analysis, clustering, and pattern discovery.
• Curiosity to explore what drives customer loyalty, lifecycle progression, and sustainable growth.

What You’ll Be Doing

• Analyze customer behavior, CRM campaigns, growth & lifecycle performance, and engagement patterns to generate meaningful business insights.
• Support the development and refinement of segmentation, targeting, retention, and loyalty frameworks.
• Identify growth opportunities, churn risks, and behavioral signals across the customer lifecycle.
• Measure the impact of CRM activities and provide recommendations to improve retention, reactivation, loyalty, and customer value growth.
• Build and maintain analytical datasets, dashboards, and reporting structures that enable better decision-making.
• Partner closely with CRM, Digital Marketing, Product Marketing and cross-functional teams to support strategic planning with a strong analytical perspective

Contribute to a stronger analytics foundation for personalization, loyalty building, and data-driven growth