CRM Analytics Pro – Fintech Growth & Personalization

Trendyol Group; Fatih; Híbrido; TRY 300.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

FlexBenefits budget

Wellbeing support

Training budget

Global mentoring

Descripción de la vacante

Trendyol Group is seeking a CRM Analyst to manage and optimize multi-channel communications, segment users, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you'll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global ecosystem.

Formación

• Bachelor's or Master's degree in Computer Science, MIS or Industrial Engineering.
• 3+ years of experience in data analysis, project and product management.
• Marketing automation tools are a plus.
• Coding skills in SQL and Python.
• Strong communication and stakeholder management.
• Familiar with digital analytics tools (Google Analytics, Adjust) and data visualization tools (Looker, QlikView).
• Excellent written and verbal English communication.

Responsabilidades

• Design segmentation for multiple business parties (customer, seller, etc.).
• Define business rules for each segment and set targets with business owners.
• Create and optimize journeys for each segment and feature to meet the business KPI's.
• Work with the product team to improve onboarding or engagement for each segment.
• Work with business owners to design and execute growth opportunities for each segment.
• Automate tracking and communication of any feature for any segment.

Conocimientos

SQL

Python

Data analysis

Project management

Product management

Marketing automation

Communication skills

Digital analytics

Analytical thinking

Educación

Bachelor's or Master’s Degree in Computer Science, MIS or Industrial Engineering

Herramientas

Google Analytics

Adjust

Looker

QlikView

Descripción del empleo

Trendyol Group is seeking a CRM Analyst to manage and optimize multi-channel communications, segment users, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you'll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global ecosystem.