CRM Analytics Professionals (Fintech Services)

Trendyol; Fatih; Hybrid; TRY 260,000 - 420,000; Full time

Benefits offered by this job

Hybrid working model

FlexBenefits budget

Wellbeing & health cover

Training allowance & LMS access

Ownership from day one

International team & mentoring

Team rituals & social activities

Job summary

Trendyol is seeking a CRM Analyst to manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global

Qualifications

• Bachelor's or Master’s degree from a reputable university preferably in Computer Science, MIS or Industrial Engineering.
• 3+ years of experience in data analysis, project & product management.
• Marketing automation tools are a plus.
• Coding skills – ability to code in SQL and Python.
• Strong communication across functions and problem-solving in ambiguity.
• Familiar with digital analytics tools (Google Analytics, Adjust) and visualization tools (Looker, Qlikview).
• Excellent English communication, written and verbal.

Responsibilities

• Design segmentation for many different business parties (customer, seller, etc.).
• Define business rules for each segment and set targets with business owners.
• Create and optimize journeys for each segment and feature to meet KPIs.
• Work with product and business teams to improve onboarding and engagement.
• Design and execute growth opportunities for each segment.
• Automate tracking and communication of any feature for any segment.

Skills

SQL

Python

Data analysis

Project management

Marketing automation

Product management

Education

Bachelor's or Master’s degree in Computer Science / MIS / Industrial Engineering

Tools

Google Analytics

Adjust

Looker

Qlikview

Job description

ABOUT THE TEAM

TrendPay is where cutting-edge payment technology meets seamless user experience. This team designs and manages end-to-end payment solutions for millions of users across the globe. Trendyol Pay is focused on building secure, fast, and reliable payment infrastructure not just for today’s needs, but for the future of digital commerce.

TrendFinance is not just about managing money it’s about reshaping the future of financial experiences.

We build inclusive and innovative financial products that empower millions of customers and sellers. From smart credit systems to AI-powered budgeting, our goal is to remove complexity from finance and make it more accessible, personal, and impactful.

By blending technology with finance, we turn data into decisions helping individuals and businesses thrive.

We are united by a shared purpose:To create a positive impact in our ecosystem by enabling commerce through technology.

We simplify every transaction and elevate user confidence through technology-driven, customer-first design.

We are all working with the same purpose: To create a positive impact in our ecosystem by enabling commerce through technology.

About The Role

As a CRM Analyst, you’ll manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global ecosystem.

Responsibilities

• Design segmentation for many different business parties (customer, seller, etc.),
• Define business rules for each segment and set targets with business owners,
• Create and optimize journeys for each segment and feature to meet the business KPI's,
• Work with the product team to improve any business process for onboarding or engagement of each segment,
• Work with the business owners to design and execute growth opportunities for each segment,
• Automate tracking and communication of any feature for any segment.

Expected Qualifications

• Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering,
• 3+ years of experience in data analysis, project & product management,
  
• Marketing automation tools are a plus,
  
• Coding skills – ability to code in one or more languages (SQL, Python),
  
• Communication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity,
  
• Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Qlikview etc.),
  
• Strong analytical skills and experience of working with large volumes of data,
  
• Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making,
  
• A genuine interest in digital disciplines and stay up to date on trends,
  
• Excellent written and verbal communication skills in English,

What We Offer

A hybrid working model with flexibility —a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.

A customizable FlexBenefits budget —Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.

Comprehensive wellbeing support —Take advantage of our extended health package, which includes annual mini health screenings, access to location-based in-house doctors, psychologist and dietitian support, and HPV vaccination coverage.

Personalized training allowance and learning opportunities —Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.

Responsibility from day one —Take full ownership from the start in a culture where every voice is heard and valued.

A diverse, international team —Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.

Opportunities to grow with the best —Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.

Meaningful connections beyond tasks —Be part of team rituals, events, and social activities that help us stay connected and inspired.

Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.