CRM Analytics Pro for Fintech: Segments & Journeys

Trendyol; Fatih; Híbrido; TRY 260.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working model

FlexBenefits budget

Wellbeing & health cover

Training allowance & LMS access

Ownership from day one

International team & mentoring

Team rituals & social activities

Descripción de la vacante

Trendyol is seeking a CRM Analyst to manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global

Formación

• Bachelor's or Master’s degree from a reputable university preferably in Computer Science, MIS or Industrial Engineering.
• 3+ years of experience in data analysis, project & product management.
• Marketing automation tools are a plus.
• Coding skills – ability to code in SQL and Python.
• Strong communication across functions and problem-solving in ambiguity.
• Familiar with digital analytics tools (Google Analytics, Adjust) and visualization tools (Looker, Qlikview).
• Excellent English communication, written and verbal.

Responsabilidades

• Design segmentation for many different business parties (customer, seller, etc.).
• Define business rules for each segment and set targets with business owners.
• Create and optimize journeys for each segment and feature to meet KPIs.
• Work with product and business teams to improve onboarding and engagement.
• Design and execute growth opportunities for each segment.
• Automate tracking and communication of any feature for any segment.

Conocimientos

SQL

Python

Data analysis

Project management

Marketing automation

Product management

Educación

Bachelor's or Master’s degree in Computer Science / MIS / Industrial Engineering

Herramientas

Google Analytics

Adjust

Looker

Qlikview

Descripción del empleo

Trendyol is seeking a CRM Analyst to manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Designing the future of fintech at Trendyol. From digital wallets to smart credit systems, we build scalable financial solutions that empower millions of users across our global