CRM Analytics Pro – Fintech Growth & Automation (Hybrid)

Remote Genie; Turkey; Hybrid; TRY 500,000 - 800,000; Full time

Benefits offered by this job

Hybrid working model

FlexBenefits budget

Wellbeing programs

Training budget

International team

Job summary

Trendyol is seeking a CRM Analyst to manage multi‑channel communications, segment users for maximum impact, and run data‑driven experiments to boost engagement and revenue across our global ecosystem.

You will design segmentation for different business parties, define rules and targets with owners, and create journeys to meet KPIs. Collaboration with product and business teams will optimize onboarding and growth opportunities.

Qualifications

• Bachelor’s or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering
• 3+ years of experience in data analysis, project & product management
• Marketing automation tools are a plus
• Coding skills – ability to code in one or more languages (SQL, Python)
• Communication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity
• Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Qlikview etc.)
• Strong analytical skills and experience of working with large volumes of data
• Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making
• A genuine interest in digital disciplines and stay up to date on trends
• Excellent written and verbal communication skills in English

Responsibilities

• Design segmentation for many different business parties (customer, seller, etc.)
• Define business rules for each segment and set targets with business owners
• Create and optimize journeys for each segment and feature to meet the business KPI’s
• Work with the product team to improve any business process for onboarding or engagement of each segment
• Work with the business owners to design and execute growth opportunities for each segment
• Automate tracking and communication of any feature for any segment.

Skills

SQL

Python

Data analysis

Communication

Problem solving

Team collaboration

Attention to detail

Education

Bachelor's or Master’s Degree in Computer Science / MIS / Industrial Engineering

Tools

Google Analytics

Adjust

Looker

Qlikview

Excel

Job description

Trendyol is seeking a CRM Analyst to manage multi‑channel communications, segment users for maximum impact, and run data‑driven experiments to boost engagement and revenue across our global ecosystem.

You will design segmentation for different business parties, define rules and targets with owners, and create journeys to meet KPIs. Collaboration with product and business teams will optimize onboarding and growth opportunities.