Brand Manager – Superfresh

Besler; Üsküdar; On-site; TRY 600,000 - 800,000; Full time

Job summary

Besler, part of Yıldız Holding, is seeking a senior Brand and Innovation professional in Istanbul to lead portfolio strategies and fuel growth across categories.

You will identify consumer needs, shape long-term plans, and manage end-to-end innovation from concept to market launch, collaborating with Sales, R&D, and Supply Chain to deliver competitive products.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Food Engineering, Industrial Engineering or a related field; Master's degree is a plus.
• 5+ years of experience in Brand, Category or Innovation Management.
• Experience in new product development and end-to-end innovation projects is an advantage.
• Strong commercial understanding with experience in P&L management, pricing and business case development.
• Strong analytical and strategic thinking skills with the ability to identify growth opportunities.
• Ability to translate consumer insights, market data and trends into actionable business initiatives.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Excellent written and verbal communication skills in English.

Responsibilities

• Build and lead brand portfolio and innovation strategies to unlock sustainable growth opportunities.
• Identify consumer needs, market trends and category opportunities to shape long-term brand and innovation plans.
• Lead the end-to-end innovation process, from insight generation and concept development to commercialization.
• Build and manage a strong innovation pipeline aligned with business priorities.
• Translate consumer and shopper insights into differentiated product and packaging solutions.
• Manage and optimize the existing portfolio through renovation, assortment optimization and lifecycle management.
• Conduct market and competitive analysis using Nielsen, HTA, BHT and other research sources to identify actionable business opportunities.
• Monitor brand and category performance and develop strategic actions based on consumer and market insights.
• Develop annual brand plans, manage budgets and conduct P&L analysis to drive sustainable growth.
• Partner closely with Sales, R&D, Supply Chain, Procurement, Finance and Operations to bring innovations to market.
• Manage external partners, including research, creative, design and packaging agencies.

Skills

Brand management

Category management

Innovation management

P&L management

English communication

Education

Bachelor's degree in Marketing or related field

Master's degree (optional)

Job description

The story of Yıldız Holding, which started with biscuit production in Istanbul in 1944, continues today with our food-snack products that we have reached 4 billion people in 5 continents with more than 300 brands and with our retail companies all over Turkey. With our 80 thousand employees, the majority of whom are located in Turkey, we aim to reach the better without stopping, and we produce a wide range of products from biscuits to chocolate, from frozen food to packaging in a total of 45 factories, 20 of which are abroad. We always raise the bar in economic contribution, employment, exports, social solidarity and sustainability. We give priority to social contribution with the principle of "Make Happy Be Happy" and we have been producing happiness for more than 80 years with our products, services and sustainable social responsibility understanding.

About Besler:

Besler, the second-largest publicly traded food company within Yıldız Holding, reaches 19.5 million households and appears on approximately 61 million plates every year with 1,500 products across 57 brands in 16 different categories.

Since our inception, together with our subsidiaries, we have been committed to providing high-quality, healthy, and reliable products in the frozen food, canned food, and margarine markets. Our journey, which began with seafood exports in 1977, has now positioned us as one of the leading companies in the food industry, delivering our products to consumers in over 60 countries across 6 continents through years of dedicated investment.

In the frozen food category, brand SuperFresh; we produce bakery products, vegetables and fruits, potatoes and croquettes, meat products, desserts, and frozen bakery goods. In the canned food category, we offer tuna and vegetable preserves. Besler is the only company in Turkey to offer products across all frozen food categories, maintaining its leadership in the domestic fresh frozen food market.

In the oils category, we serve our customers with consumer margarines, out-of-home consumption (OOHC) products, cooking oils, and cheese spreads. Under our three main categories—consumer margarine, OOHC (pastry, catering, and industrial oils), and cooking oils—we produce and sell leading brands such as Bizim Yağ, Teremyağ, Luna, Ona, Ustam, and Evet. One of our subsidiaries, Marsa, maintains market leadership in OOHC with the brand “Ustam Pastry Oils.”

Besler’s sustainable growth and success are built on its commitment to consistent quality and customer satisfaction. Our sustainability-driven approach ensures we manage our environmental impact in line with international standards, working to secure the future of both our business and our planet. Through our “Investing in People” vision, we develop projects that foster fair, safe, and inclusive work environments—strengthening our reputation as one of the most desirable employers. With the support of the Yıldız Holding Women’s Platform, we take effective steps to promote gender equality and empower women in the workplace.

Does the idea of gaining a unique career experience at a leading and innovative brand that delivers practical, fresh, and delicious products through a healthy and secure value chain appeal to you?

To learn more about us: https://www.besler.com.tr/en

Follow our LinkedIn account: https://www.linkedin.com/company/gidabesler/

What Are the Qualifications We Expect?

• Bachelor's degree in Marketing, Business Administration, Food Engineering, Industrial Engineering or a related field; Master's degree is a plus.
• 5+ years of experience in Brand, Category or Innovation Management, preferably within FMCG.
• Experience in new product development and end-to-end innovation projects is an advantage.
• Strong commercial understanding with experience in P&L management, pricing and business case development.
• Strong analytical and strategic thinking skills with the ability to identify growth opportunities.
• Ability to translate consumer insights, market data and trends into actionable business initiatives.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Excellent written and verbal communication skills in English.

What Awaits You, What Will Be Your Responsibilities?

• Build and lead brand portfolio and innovation strategies to unlock sustainable growth opportunities.
• Identify consumer needs, market trends and category opportunities to shape long-term brand and innovation plans.
• Lead the end-to-end innovation process, from insight generation and concept development to commercialization.
• Build and manage a strong innovation pipeline aligned with business priorities.
• Translate consumer and shopper insights into differentiated product and packaging solutions.
• Manage and optimize the existing portfolio through renovation, assortment optimization and lifecycle management.
• Conduct market and competitive analysis using Nielsen, HTP, BHT and other research sources to identify actionable business opportunities.
• Monitor brand and category performance and develop strategic actions based on consumer and market insights.
• Develop annual brand plans, manage budgets and conduct P&L analysis to drive sustainable growth.
• Partner closely with Sales, R&D, Supply Chain, Procurement, Finance and Operations to bring innovations to market.
• Manage external partners, including research, creative, design and packaging agencies.

Which Skills Will Highlight You?

• A consumer-focused and innovation-driven mindset with a passion for building meaningful brands.
• Ability to connect consumer insights, brand strategy and business performance.
• Curiosity about emerging food trends, consumer behaviors and new product opportunities.
• Ability to manage multiple priorities in a fast‑paced environment.
• Strong collaboration, communication and influencing skills across cross‑functional teams.