Brand Manager

Makyajtrendi; Fatih; On-site; TRY 240,000 - 360,000; Full time

Job summary

Makyajtrendi is seeking a strategic Brand Manager to lead a premium brand portfolio in a dynamic, fast-evolving market. The role combines business acumen, strategic thinking, and creativity to drive sustainable growth across multiple brands.

The ideal candidate will own P&L, develop 360° strategies across retail, digital, and media, and collaborate with global teams to ensure cohesive execution. Strong stakeholder management and a fast-paced mindset are essential.

Qualifications

• Proven experience in brand management or related commercial marketing roles.
• Experience with premium, luxury, beauty, FMCG, or consumer brands preferred.
• Strong strategic thinking and execution capabilities.
• Commercial mindset with solid understanding of retail and e-commerce environments.
• Excellent stakeholder management and communication skills.
• Strong negotiation and relationship-building abilities.

Responsibilities

• Own brand and category performance, including P&L management.
• Develop and execute 360° brand strategies across retail, digital, e-commerce, and media channels.
• Manage a multi-brand portfolio with strong positioning and differentiation.
• Collaborate with global and regional teams to align local execution with strategy.
• Build and strengthen retailer and business partner relationships.
• Drive sell-out via launches, activations, and marketing initiatives.
• Lead cross-functional projects and ensure strong execution.

Skills

Brand management

Strategic thinking

Commercial marketing

Retail & e-commerce

Stakeholder management

Negotiation & relationships

Fast-paced environment

Job description

We are looking for a strategic and commercially driven Brand Manager to lead and grow a premium brand portfolio in a dynamic and fast-evolving market.

This role is ideal for a professional who combines strong business acumen, strategic thinking, and creativity, while driving sustainable growth across multiple premium brands.

Key Responsibilities

• Own brand and category performance, including P&L management
• Develop and execute 360° brand strategies across retail, digital, e-commerce, and media channels
• Manage a multi-brand portfolio, ensuring strong positioning and differentiation
• Collaborate closely with global and regional teams to align local execution with broader brand strategies
• Build and strengthen retailer and business partner relationships
• Drive sell-out performance through impactful launches, activations, and marketing initiatives
• Lead cross-functional projects and ensure strong execution excellence
• Monitor market trends, consumer insights, and growth opportunities

Qualifications

• Proven experience in brand management, category management, or related commercial marketing roles
• Experience managing premium, luxury, beauty, FMCG, or consumer brands is preferred
• Strong strategic thinking and execution capabilities
• Commercially minded with a solid understanding of retail and e-commerce environments
• Excellent stakeholder management and communication skills
• Strong negotiation and relationship‑building abilities
• Ability to work effectively in a fast‑paced and collaborative environment

What We Offer

• Opportunity to manage a strategically important brand portfolio
• Exposure to global brands and international stakeholders
• High level of ownership and impact on business performance
• Collaborative, entrepreneurial, and growth‑oriented culture
• Professional development and career growth opportunities

Equal Opportunity Statement

We are committed to creating an inclusive workplace and welcome applications from all qualified candidates regardless of age, gender, disability, ethnicity, religion, sexual orientation, or any other characteristic protected by applicable laws.