Brand Manager

nivo; Arnavutköy; On-site; TRY 350,000 - 550,000; Full time

Job summary

nivo and Multi Outlet seek a strategic, creative and data-driven Brand Manager to lead positioning, brand expression and integrated communications across digital, retail, partner and corporate touchpoints. You will develop annual brand strategies, manage architecture for both brands, track consumer and market insights, and drive campaigns across digital, social, PR, content, events and in-store channels.

Collaborate with Retail, Sales, E-commerce and Operations to translate business needs into

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, Advertising, Public Relations or a related field.
• 5+ years of brand management or integrated marketing communications experience; retail, fashion, e-commerce or consumer brand experience is preferred.
• Strong knowledge of brand strategy, positioning, audience segmentation, consumer insights, brand identity and messaging.

Responsibilities

• Develop and execute annual brand strategies, positioning, audience priorities and messaging frameworks for nivo and Multi.
• Manage the brand architecture across both brands, protecting distinct value propositions and consistent brand expression.
• Track consumer, market, category and competitor insights to identify brand opportunities and communication needs.
• Create strategic briefs and lead integrated campaigns across digital, social, PR, content, influencer, events, retail and outdoor channels.
• Own Multi's retail brand experience, including store openings, seasonal campaigns, POS materials and customer touchpoints.
• Manage creative, media, production and other external partners, ensuring quality, efficiency and brand guideline compliance.
• Partner with Retail, Sales, E-commerce, Business Development, Operations and other teams to turn business needs into brand actions.
• Plan and manage brand budgets and annual communication calendars, optimizing resources and investment effectiveness.
• Measure awareness, reach, engagement, traffic, campaign effectiveness, retail impact and brand perception; report insights and actions.

Skills

Brand management

Integrated marketing

Audience segmentation

Campaign management

Stakeholder management

English fluency

Education

Bachelor's degree or equivalent

Tools

MS Office

Job description

We are nivo, building the systems behind circular economy, and Multi Outlet, our growing organized outlet retail brand. Together, the two brands connect circularity, technology and retail with distinct audiences and experiences.

We are looking for a strategic, creative and data-driven Brand Manager to lead the positioning, brand expression and integrated communication of both nivo and Multi Outlet across digital, retail, partner and corporate touchpoints.

Key Responsibilities:

• Develop and execute annual brand strategies, positioning, audience priorities and messaging frameworks for nivo and Multi.
• Manage the brand architecture across both brands, protecting distinct value propositions and consistent brand expression.
• Track consumer, market, category and competitor insights to identify brand opportunities and communication needs.
• Create strategic briefs and lead integrated campaigns across digital, social, PR, content, influencer, events, retail and outdoor channels.
• Own Multi's retail brand experience, including store openings, seasonal campaigns, POS materials and customer touchpoints.
• Manage creative, media, production and other external partners, ensuring quality, efficiency and brand guideline compliance.
• Partner with Retail, Sales, E-commerce, Business Development, Operations and other teams to turn business needs into brand actions.
• Plan and manage brand budgets and annual communication calendars, optimizing resources and investment effectiveness.
• Measure awareness, reach, engagement, traffic, campaign effectiveness, retail impact and brand perception; report insights and actions.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communications, Advertising, Public Relations or a related field.
• 5+ years of brand management or integrated marketing communications experience; retail, fashion, e-commerce or consumer brand experience is preferred.
• Strong knowledge of brand strategy, positioning, audience segmentation, consumer insights, brand identity and messaging.
• Experience managing integrated online/offline campaigns, creative briefs, agencies and production partners.
• Strong understanding of retail brand experience, in-store communication and omnichannel customer touchpoints.
• Analytical mindset with the ability to interpret research, performance data and brand KPIs into actions.
• Excellent stakeholder management, presentation and storytelling skills; ability to align cross-functional teams.
• Fluent English and strong command of MS Office and relevant digital marketing, reporting and project management tools.

Join us in building brands that make circularity and smart retail part of everyday life!