Assistant Brand Manager

Balparmak; Çekmeköy; On-site; TRY 180,000 - 270,000; Full time

Job summary

Balparmak is seeking a curious, analytical and energetic Assistant Brand Manager to join our Marketing team. Reporting to the Brand Manager, you will help shape our brands through annual brand planning, consumer insights, and 360° communication, with opportunities to grow into a Brand Manager role in a fast-paced FMCG environment.

You will support the development of brand strategy, analyze performance, and collaborate with Sales, R&D, Packaging and Agencies to deliver impactful campaigns.

Qualifications

• Minimum 3 years of marketing experience, preferably in FMCG.
• Experience analyzing Nielsen data is a plus.
• Excellent written and verbal communication in English.

Responsibilities

• Support the development and execution of brand strategy.
• Take an active role in the annual marketing planning process and help deliver brand KPIs.
• Take ownership of brand performance and strategic alignment.
• Closely monitor and analyze sales volumes, market share trends (Nielsen) and competitor activities to inform decision-making.
• Prepare consumer insight reports using consumer research and market data, and translate findings into actionable recommendations.
• Identify new growth opportunities for the brand across channels and categories.
• Support end-to-end project management of new product launches and renovation projects, collaborating with Sales, R&D, Packaging, Production teams.
• Work with creative and media agencies on the development and execution of integrated brand communication.
• Monitor campaign and brand performance, and prepare regular reports for management.
• Build strong relationships with cross-functional teams, export teams, agencies and external partners to bring brand initiatives to life.

Skills

Analytical skills

Project management

English communication skills

Marketing experience

Education

University degree in Business Administration, Economics, Engineering or related field

Tools

Nielsen data analysis

Job description

We are looking for a curious, analytical and energetic Assistant Brand Manager to join our Marketing team.

Reporting to the Brand Manager, you will play an active role in shaping the future of our brands; from annual brand planning and consumer insights to innovation launches and 360° communication.

This is a great opportunity for someone who wants to grow into a Brand Manager role in a fast-paced FMCG environment.

Key Responsibilities

• Support the development and execution of brand strategy
• Take an active role in the annual marketing planning process and help deliver brand KPIs
• Take ownership of brand performance and strategic alignment
• Closely monitor and analyze sales volumes, market share trends (Nielsen) and competitor activities to inform decision-making
• Prepare consumer insight reports using consumer research and market data, and translate findings into actionable recommendations
• Identify new growth opportunities for the brand across channels and categories
• Support end-to-end project management of new product launches and renovation projects, collaborating with Sales, R&D, Packaging, Production teams
• Work with creative and media agencies on the development and execution of integrated brand communication
• Monitor campaign and brand performance, and prepare regular reports for management
• Build strong relationships with cross-functional teams, export teams, agencies and external partners to bring brand initiatives to life

Qualifications

• University degree in Business Administration, Economics, Engineering or a related field
• Minimum 3 years of marketing experience, preferably in FMCG
• Experience analyzing Nielsen data is a plus
• Strong analytical skills with the ability to turn complex data into clear, strategic recommendations
• Strong project and time management skills, able to manage multiple priorities
• Excellent written and verbal communication skills in English