Brand Director, Beauty Consumer Products

L'Oréal; Fatih; On-site; TRY 400,000 - 660,000; Full time

Job summary

L’Oréal is recruiting a senior marketing leader in Turkey to drive country brand strategy aligned with global positioning and local priorities. You will oversee the 3-year plan, manage launches, and lead a cross-functional team to deliver engaging consumer experiences.

You will steer insights, own budgets, and collaborate with sales, media, finance and agencies to translate brand purpose into local activation, ensuring consistency with the global portfolio while fueling growth.

Qualifications

• 4 years’ university degree
• Min 10 years of experience in marketing within FMCG industry
• Team management experience
• Excellent communication skills in English
• Growth mindset and results driven

Responsibilities

• Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer recruitment strategy
• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Steer the collection and analysis of consumer and market insights and put a solid consumer recruitment plan
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines - Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and creating local insights turn into the excellent communication
• Mobilise other departments (sales, media, business development, business planning, supply chain, finance etc.) and partner agencies to develop a broader business strategy
• Define clear strategy & messages to present to top management and accompany the teams in the preparation of meetings
• Build, develop and manage your team, train them and develop their marketing expertise and know-how
• Translate the brand’s sense of purpose into a point of sales strategy
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

Skills

Marketing

FMCG

Team leadership

English proficiency

Strategic planning

Education

Bachelor's degree

Tools

CRM software

Analytics tools

Job description

L’Oréal is recruiting a senior marketing leader in Turkey to drive country brand strategy aligned with global positioning and local priorities. You will oversee the 3-year plan, manage launches, and lead a cross-functional team to deliver engaging consumer experiences.

You will steer insights, own budgets, and collaborate with sales, media, finance and agencies to translate brand purpose into local activation, ensuring consistency with the global portfolio while fueling growth.