Brand Business Director, Consumer Products Division

L'Oréal; Fatih; On-site; TRY 400,000 - 660,000; Full time

Job summary

L’Oréal is recruiting a senior marketing leader in Turkey to drive country brand strategy aligned with global positioning and local priorities. You will oversee the 3-year plan, manage launches, and lead a cross-functional team to deliver engaging consumer experiences.

You will steer insights, own budgets, and collaborate with sales, media, finance and agencies to translate brand purpose into local activation, ensuring consistency with the global portfolio while fueling growth.

Qualifications

• 4 years’ university degree
• Min 10 years of experience in marketing within FMCG industry
• Team management experience
• Excellent communication skills in English
• Growth mindset and results driven

Responsibilities

• Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer recruitment strategy
• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Steer the collection and analysis of consumer and market insights and put a solid consumer recruitment plan
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines - Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and creating local insights turn into the excellent communication
• Mobilise other departments (sales, media, business development, business planning, supply chain, finance etc.) and partner agencies to develop a broader business strategy
• Define clear strategy & messages to present to top management and accompany the teams in the preparation of meetings
• Build, develop and manage your team, train them and develop their marketing expertise and know-how
• Translate the brand’s sense of purpose into a point of sales strategy
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

Skills

Marketing

FMCG

Team leadership

English proficiency

Strategic planning

Education

Bachelor's degree

Tools

CRM software

Analytics tools

Job description

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Division!

WHAT YOU’LL DO

• Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer recruitment strategy
• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Steer the collection and analysis of consumer and market insights and put a solid consumer recruitment plan
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines - Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and creating local insights turn into the excellent communication
• Mobilise other departments (sales, media, business development, business planning, supply chain, finance etc.) and partner agencies to develop a broader business strategy
• Define clear strategy & messages to present to top management and accompany the teams in the preparation of meetings
• Build, develop and manage your team, train them and develop their marketing expertise and know-how
• Translate the brand’s sense of purpose into a point of sales strategy
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

DO YOU HAVE WHAT IT TAKES

• 4 years’ university degree
• Min 10 years of experience in marketing within FMCG industry
• Team management experience
• Excellent communication skills in English
• Strong analytical problem solving and negotiation skills
• Good communication and presentation ability
• Growth mindset and results driven
• Innovative, ambitious, confident, and able to take initiative

WHAT COULD L’ORÉAL OFFER YOU

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• Diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development

#WEARELOREAL

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