Digital Marketing And Social Media Executive

Accor; Fatih; On-site; TRY 120,000 - 180,000; Full time

Job summary

The Grand Tarabya Managed by Accor in Istanbul seeks a Digital Marketing and Social Media Executive to lead our online presence. You will develop strategies across platforms, create engaging content, and drive brand awareness and bookings through metric-driven campaigns.

The ideal candidate has 2–4 years in digital marketing, hospitality experience, strong analytics, and collaboration with cross-functional teams. Join a luxury, Bosphorus-view property and shape our digital storytelling.

Qualifications

• 2-4 years of professional experience in digital marketing or social media.
• Hospitality industry experience in luxury hotel environment preferred.
• Ability to manage multiple platforms and follow best practices.
• Strong written and verbal communication with data-driven mindset.

Responsibilities

• Develop and manage social media strategies across Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Create compelling content tailored to each platform and audience.
• Analyze analytics and optimize campaigns with data-driven insights.
• Collaborate with design, sales, and product teams for brand consistency.
• Run email marketing, SEO/SEM, and paid campaigns to drive traffic.
• Prepare regular reports on performance and ROI.
• Stay updated on digital marketing trends and technologies.

Skills

Social media management

Digital marketing

Content creation

SEO/SEM

Analytics & data interpretation

Email marketing

Project management

Written and verbal communication

Hospitality industry experience

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM platforms

Marketing automation tools

CMS

Email marketing platforms

Analytics tools

SEO/SEM tools

Job description

Company Description

The Grand Tarabya Managed by Accor As soon as you step inside The Grand Tarabya Managed by Accor, which holds a very special place in Istanbul's history, you will feel the charm of a 100-years-old past, the highest architectural and aesthetic standards, and the splendor inspired by the sparkle of the Bosphorus. From the 4.500 square meter spa area to the panoramic Bosphorus view of 29 residences and 248 rooms, from the magnificent 1.280 square meter ballroom to the restaurants and bars offering an unforgettable gastronomic adventure, The Grand Tarabya Managed by Accor, combines care, elegance, and comfort in every detail. With its doors opening to the Bosphorus, The Grand Tarabya Managed by Accor, will forever hold its place in your memory.

Job Description

We are seeking an innovative and detail-oriented Digital Marketing and Social Media Executive to join our dynamic marketing team in Istanbul, Turkey. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies while managing our organization's social media presence across multiple platforms. You will combine creative thinking with analytical expertise to drive brand awareness, engagement, and measurable business results in an increasingly competitive digital landscape.

• Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok to enhance brand visibility and engagement
• Create compelling and original content including copy, graphics, and multimedia assets tailored to each platform and audience segment
• Monitor social media analytics and performance metrics to evaluate campaign effectiveness and provide data-driven recommendations for optimization
• Collaborate with cross-functional teams including design, sales, and product departments to ensure consistent brand messaging and campaign alignment
• Execute digital marketing campaigns including email marketing, SEO/SEM initiatives, and paid advertising to drive traffic and conversions
• Analyze competitor activity and industry trends to identify opportunities for innovation and competitive advantage
• Manage social media community engagement by responding to comments, messages, and inquiries in a timely and professional manner
• Conduct A/B testing on content and campaigns to continuously improve performance and ROI
• Prepare regular reports and presentations on social media performance, campaign results, and strategic recommendations for leadership
• Stay current with digital marketing trends, platform updates, and emerging technologies to keep our organization ahead of the curve

Qualifications

• 2-4 years of professional experience in digital marketing, social media management, or related marketing role
• Prior experience in the hospitality industry, preferably within a luxury hotel environment, is required
• Proficiency in managing multiple social media platforms and understanding of platform-specific best practices
• Strong written and verbal communication skills with the ability to craft engaging content for diverse audiences
• Demonstrated experience with digital analytics tools and the ability to interpret data and draw actionable insights
• Knowledge of SEO/SEM principles and experience managing paid advertising campaigns
• Proficiency in email marketing platforms and marketing automation tools
• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Strong collaborative skill set and ability to work effectively with cross-functional teams
• Time management capabilities and ability to meet deadlines in a fast-paced environment

Preferred Skills

• Experience with graphic design software or basic design capabilities
• Video editing and content production experience
• Familiarity with CRM platforms and customer relationship management principles
• Experience with marketing automation and personalization strategies
• Knowledge of content management systems (CMS)

Education

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience demonstrating marketing expertise

Domain Expertise

• Strong understanding of current digital marketing trends and best practices
• Knowledge of social media algorithms and platform mechanics
• Experience in brand management and brand positioning strategies