AI-Driven UA Specialist for Global Subscriptions

NativeMinds; Turkey; On-site; TRY 180,000 - 240,000; Full time

Job summary

NativeMinds is seeking a User Acquisition Specialist with 1–2 years of experience to scale our global consumer subscription products. You will own paid campaigns across Meta, Google, and TikTok, while analyzing CAC, ROAS, and retention and partnering with Creative, Product, and Data teams to optimize funnels using AI tools.

You will contribute to growth through experimentation and data-driven decision-making, collaborating across disciplines to drive scalable results for our growing subscriber

Qualifications

• 1–2 years of experience in User Acquisition, Performance Marketing, Growth, or related field.
• Hands-on experience with at least one major paid acquisition platform (Meta, Google, or TikTok).
• Strong analytical skills and a data-driven approach to decision-making.
• Understanding of key performance metrics such as CAC, CPI, ROAS, CTR, CVR, and LTV.
• Ownership mindset, curiosity, and ability to learn and move fast.
• Strong communication and collaboration skills.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta, Google, TikTok, and emerging channels.
• Analyze performance and optimize metrics including CAC, CPI, ROAS, conversion, and retention.
• Identify growth opportunities through data analysis and structured experimentation.
• Collaborate with Creative, Product, and Data teams to improve acquisition and subscription funnels.
• Develop and test performance-driven creatives, audiences, and campaign strategies.
• Use AI tools and automation to improve analysis, reporting, and execution.

Skills

Paid acquisition

Meta Ads

Google Ads

TikTok Ads

Data analysis

Experimentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

AppsFlyer

Adjust

Mixpanel

Amplitude

GA4

Job description

NativeMinds is seeking a User Acquisition Specialist with 1–2 years of experience to scale our global consumer subscription products. You will own paid campaigns across Meta, Google, and TikTok, while analyzing CAC, ROAS, and retention and partnering with Creative, Product, and Data teams to optimize funnels using AI tools.

You will contribute to growth through experimentation and data-driven decision-making, collaborating across disciplines to drive scalable results for our growing subscriber