Airport jobs in United States

Develop marketing strategies

• Develop market research plans and review research findings to support the development of marketing strategies and plans

• Review potential target markets for market segmentation

• Propose marketing channels to reach target customers and market segments

• Liaise with key stakeholders to develop marketing strategies and plans

• Assist to develop, implement, promote and publicize programs and/or special events designed to attract and meet the needs of markets targeted by the Commercial and Marketing Department

Manage brand equity

• Develop strategies to enhance brand reputation and achieve positive brand equity

• Website and social media’s content update and monitoring

Manage marketing campaigns and events

• Develop design concepts and ideas for marketing campaigns across traditional and digital platforms

• Develop marketing campaign plans that are aligned with brand and marketing strategies

• Conceptualize marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production

• Monitor production and distribution of marketing collaterals and paraphernalia

• Manage execution of marketing campaigns and media-related activities and events

• Develop measures to enhance customer experience across traditional, digital platforms and customer touch points

• Develop measures to improve future marketing campaigns based on identified areas of Improvement

Manage marketing communications and public relations

• Initiating and placing certain Company personnel in local media that will add to the awareness and prestige of the Company

• Acting as an intermediate officer between the Company and the press to answer all media inquiries. To obtain complimentary write-up.

• Attend to media events and anniversaries for maximum media reach-out

• To develop and maintain strong relationship with Airport Authority, Tourism Board and Travel Offices

Partnership Strategy & Management

• Identify, evaluate, and onboard strategic partners—agencies, brands, media outlets, influencers, or community organization to support marcom objectives

• Negotiate partnership agreements (sponsorships, co-branding, collaborations) with mutually beneficial outcomes

• Maintain active relationships with partners: coordinate campaigns, manage expectations, and ensure brand alignment

Manage human resources, finance, report management and continuous improvement

• Review marketing reports to monitor and report marketing achievements

• Support budget forecasting processes for the department

• Manage financial budgets in accordance with departmental work plans

• Evaluate new technology applications to spur innovation in customer engagement and experience

• To explore potential sales and marketing partnership for the country / region

Others

• To ensure that all marketing communications, including on and offline, adhere to the data protection legislations

• Any ad hoc duties as assigned