YouTube 3P GTM Lead - Special Projects

Google; Singapore; On-site; SGD 166,000 - 256,000; Full time

Job summary

Google is seeking a Go-to-Market leader to shape and execute GTM strategy for YouTube creator advertising. You will enable agencies and SaaS platforms with required tooling and collaborate cross-functionally to commercialize next-generation creator ad solutions.

In this role, you will drive partnerships, accelerate 3P ecosystem growth, and translate complex solutions into compelling business narratives for agency leaders, ensuring scalable go-to-market execution across APAC.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital advertising, consultative sales, business development, go-to-market strategy or digital marketing.
• Experience with brand agreements and advertising agreements.

Responsibilities

• Set the GTM strategy to drive adoption of Google advertising products within YT+ marketing campaigns.
• Equip agencies and SaaS platforms with capabilities, tooling, and deep integrations for YouTube creator advertising.
• Advocate for partner product requirements and collaborate to commercialize next-generation AI-powered creator ad solutions.
• Identify and pursue opportunities to expand the YouTube influencer ecosystem and accelerate partner growth.
• Build strong relationships with key stakeholders to ensure flawless execution and business outcomes.

Skills

Strategic thinking

Analytical skills

Cross-functional collaboration

Effective communication

Education

Bachelor's degree or equivalent

Job description

Google is seeking a Go-to-Market leader to shape and execute GTM strategy for YouTube creator advertising. You will enable agencies and SaaS platforms with required tooling and collaborate cross-functionally to commercialize next-generation creator ad solutions.

In this role, you will drive partnerships, accelerate 3P ecosystem growth, and translate complex solutions into compelling business narratives for agency leaders, ensuring scalable go-to-market execution across APAC.