YouTube Industry Manager, Global Branding Solution

Google; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Google Singapore is seeking an Industry Manager to drive strategic growth with C-level stakeholders, leveraging YouTube and cross-screen advertising products. You will partner with sellers and internal teams to design opportunities, assess campaigns, and deliver exceptional client service at scale.

In this role, you will apply business judgement, navigate industry shifts with AI and analytics, and drive outcomes for partners across the APAC region, reporting to the Large Customer Sales team.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of industry experience in advertising, consultative sales, business development, or IT, or 6 years with an advanced degree.

Responsibilities

• Maintain relationships with prospective YouTube buyers in clients, agencies, and other key stakeholders.
• Lead and develop competitive pitches to accelerate adoption of YouTube and Branding solutions.
• Partner with internal/external teams to analyze and optimize YouTube investments for ROI.
• Oversee and coordinate with client/agency partners for effective communication and collaboration.
• Stay abreast of industry trends and innovations in digital marketing for strategic guidance.

Skills

Stakeholder management

Cross-functional PM

Executive relationships

Media & branding knowledge

Video/YouTube advertising APAC

Problem solving

Education

Bachelor's degree

Job description

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of industry experience in advertising, consultative sales, business development, or IT, or 6 years of experience with an advanced degree.

Preferred qualifications

• Experience in managing complex stakeholder relationships.
• Experience in cross-functional project management.
• Experience in developing relationships with and selling to executive-level stakeholders.
• Understanding of cross-functional media and branding businesses and operations.
• Understanding of video/YouTube and social advertising in APAC.
• Excellent problem-solving skills.

About The Job

Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. As an Industry Manager, you will be an architect of strategic growth, forging trusted alliances with C-level stakeholders to align on ambitious business goals. You will harness the power of generative AI and predictive analytics to navigate profound industry shifts, winning with unique value and maximizing impact to prove the long-term success of our partners. In this role, you will leverage your business judgement to identify, educate, and engage customers with YouTube's latest advertising products and technologies. Utilizing influencing and relationship-building skills, you will provide Google-caliber client service, research, and market analysis, anticipating how decisions are made, understanding the details of individual campaigns, and persistently exploring, and uncovering the business needs of key business lines. Alongside our customers, you will set the goal and strategy for how their advertising can reach users. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Maintain relationships with prospective YouTube buyers in clients, agencies, and other key stakeholders to ensure alignment with business objectives, while working in partnership with the Primary IM.
• Lead and develop competitive pitches to accelerate adoption of YouTube and Branding solutions to grow YouTube and Branding business/ improving marketing results with key customers and own campaigns end-to-end.
• Partner with relevant internal and external teams to analyze and optimize YouTube investments in the context of overall marketing ROI, making data-driven recommendations for continuous improvement.
• Oversee and coordinate with client/agency partners, ensuring effective communication, collaboration, and utilization of resources to drive successful marketing initiatives on YouTube and Branding solutions.
• Stay abreast of industry trends and innovations in digital marketing, providing insights and recommendations to keep the team and clients at the forefront of the evolving marketing landscape.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .