YouTube Special Projects Senior Associate for Agencies and Partners

Google Inc.; Sydney; On-site; SGD 120,000 - 180,000; Full time

Job summary

Google is seeking a YouTube Special Projects Senior Associate for Agencies and Partners in Singapore. You will lead go-to-market strategy and enable agency partners to scale YouTube advertising solutions, with a focus on creator marketing via IMAs.

You will collaborate cross-functionally to commercialize AI-powered creator ad solutions and drive growth across the agency ecosystem. You will build scalable GTM infrastructure, translate complex tech into commercial narratives for agency leaders,

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital advertising, consultative sales, business development, go-to-market strategy or digital marketing.
• Experience with brand agreements and advertising agreements.

Responsibilities

• Set the GTM strategy to drive adoption of advertising products within YT+ campaigns.
• Partner closely with APAC Sales to equip agencies and SaaS platforms with capabilities and integrations.
• Advocate for partner product requirements and collaborate cross-functionally to commercialize AI-powered creator ads.
• Identify opportunities to expand the YouTube influencer ecosystem and align resources to grow third-party business.
• Build strong relationships with key stakeholders to ensure flawless execution.

Skills

Digital advertising

Go-to-market strategy

Business development

Agency partnerships

Strategic GTM

Education

Bachelor's degree or equivalent practical experience

Job description

YouTube Special Projects Senior Associate for Agencies and Partners

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

For Sydney Applicants:

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google's technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.

For Singapore Applicants:

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

For Sydney Applicants:

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google's technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Sydney NSW, Australia.

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in digital advertising, consultative sales, business development, go-to-market strategy or digital marketing.
• Experience with brand agreements and advertising agreements.

Preferred qualifications:

• 5 years of experience in strategic GTM, business development, or account management; influencer marketing and social advertising.
• Proven record managing HoldCo or IMA relationships, deeply understanding their budgets, structures, and decision-making processes.
• Clear understanding of social landscapes and commercializing AI-driven tools, advocating product feedback to stakeholders.
• Ability to translate complex technical solutions into compelling commercial narratives for agency leaders and stakeholders.
• Success shaping priorities, building GTM infrastructure, and scaling product adoption across complex partner ecosystems.
• Proactive, analytical, strategic approach with pragmatic execution in a fast-paced, evolving tech environment.

About the job

This team is responsible for setting third-party (3P) Partners and Agency go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products.

We represent our 3P ecosystem to advocate for product requirements and ensure teams are equipped to drive customer growth, product adoption, and business health at scale. This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers' business skills to ensuring flawless execution and operations against desired business outcomes and priorities.

In this role, you will build strategy and go-to-market infrastructure that enables our sales teams to capture the full value of YouTube, with a strong focus on creator marketing via IMAs. You will be responsible for shaping priorities, commercializing the next generation of YT/creator-focused Ads products, and driving growth through the strategic enablement of our agency partners.

You will have strong commercial acumen, analytical skills, and be a great communicator and manager of cross-functional programs. You'll thrive in this role if you're passionate about setting GTM strategy, succeed at building scalable ecosystems, and have a pragmatic sense of how to equip teams and partners to drive product adoption at scale. You will supercharge our 3P ecosystem on YouTube by ensuring flawless execution against our desired business outcomes.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

• Set the GTM strategy to successfully drive the adoption of Google advertising products within YT+ marketing campaigns, ensuring comprehensive revenue health and continuous scale across the entire agency ecosystem.
• Partner closely with APAC Sales teams to effectively equip crucial agencies and SaaS platforms with the specific capabilities, tooling, and deep integrations needed to advance YouTube creator related advertising initiatives.
• Advocate for partner product requirements and collaborate cross functionally with internal Sales and Partnerships to successfully commercialize our next generation, AI powered creator ad solutions.
• Identify and strategically pursue new opportunities to expand the YouTube influencer ecosystem, perfectly aligning resources and priorities to strongly accelerate third party partner business growth.
• Serve as a leading expert on Google advertising solutions and the APAC social landscape, ensuring flawless execution by building incredibly strong relationships with essential key stakeholders.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.