Ads Measurement GTM Lead — AI-Powered Partner Growth

Google; Singapore; On-site; SGD 170,000 - 250,000; Full time

Job summary

Google APAC is seeking an Ads Measurement Special Projects Lead for Agencies and Partners to shape go-to-market strategies and scalable measurements for AI-powered ads. You will collaborate with 3P partners, HoldCos, and analytics platforms to define initiatives that drive product adoption and revenue health.

The role requires deep experience in digital advertising, GTM execution, and partner management, with a track record of turning complex concepts into commercial narratives for executives,

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in digital advertising, consultative sales, business development, go-to-market strategy, or digital marketing.
• Experience in identifying and partnering in brand agreements and advertising agreements.

Responsibilities

• Define and execute GTM strategies to scale adoption of AI-powered ads measurement solutions across agency partners and third-party platforms.
• Collaborate closely with HoldCos, independent agencies, and analytics platforms to operationalize, scale, and integrate next-generation advertising measurement workflows and frameworks.
• Act as the primary strategic bridge between external partners and internal Product and Engineering teams to identify friction and unlock commercial opportunities.
• Structure high-impact co-growth initiatives and commercial incentive models that motivate third-party intermediaries to build dedicated business practices around Google technology.
• Serve as a modern measurement authority to upskill internal sales teams, advise agency leadership, and lead seamless cross-functional operations.

Skills

Digital advertising

Business development

Go-to-market strategy

Analytical thinking

Education

Bachelor's degree or equivalent

Job description

Google APAC is seeking an Ads Measurement Special Projects Lead for Agencies and Partners to shape go-to-market strategies and scalable measurements for AI-powered ads. You will collaborate with 3P partners, HoldCos, and analytics platforms to define initiatives that drive product adoption and revenue health.

The role requires deep experience in digital advertising, GTM execution, and partner management, with a track record of turning complex concepts into commercial narratives for executives,