VP of AI-Driven Customer Analytics & Engagement

DBS Bank Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

DBS Bank Ltd. is seeking an experienced Analytics leader to drive AI/ML initiatives within Consumer Banking Group. You will lead the Customer Engagement Analytics team, scale predictive models, and translate insights into personalized customer strategies across channels.

You will collaborate with Product, Marketing, Technology, and regional teams to ensure governance and robust measurement while elevating customer experiences with data-driven campaigns.

Qualifications

• 8+ years of experience in analytics or AI/ML leadership.
• Strong stakeholder management and cross-functional collaboration.
• Experience in Consumer Banking or fintech is a plus.

Responsibilities

• AI/ML Leadership: Lead the Customer Engagement Analytics team and drive end-to-end AI/ML adoption, from model development and deployment to monitoring, optimization and governance.
• Predictive Analytics: Develop and scale predictive models across key DBS products to strengthen personalization, targeting and customer conversion.
• Customer Engagement Analytics: Drive analytics across Paid and Owned channels, identifying customer and behavioural insights to improve engagement and campaign effectiveness.
• Performance & Measurement: Lead performance measurement and control-tower capabilities across CBG products, translating data into actionable business and marketing insights.
• Wealth Engagement: Drive campaign strategy and analytics across Retail and Digital Wealth, partnering with Product, Marketing and Business teams to identify new engagement opportunities.
• Governance: Ensure robust model monitoring, explainability, bias management and compliance with Model Risk Management requirements.
• Stakeholder Leadership: Partner with Business, Product, Marketing, Technology, Data Engineering and Regional teams to translate business needs into scalable data and AI solutions.

Skills

AI/ML Leadership

Predictive Analytics

Customer Engagement

Performance Metrics

Stakeholder Leadership

Job description

DBS Bank Ltd. is seeking an experienced Analytics leader to drive AI/ML initiatives within Consumer Banking Group. You will lead the Customer Engagement Analytics team, scale predictive models, and translate insights into personalized customer strategies across channels.

You will collaborate with Product, Marketing, Technology, and regional teams to ensure governance and robust measurement while elevating customer experiences with data-driven campaigns.