VP, AI-Powered Customer Analytics & Engagement

China, Beijing Branch; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

DBS Asia Central is seeking an experienced Analytics leader for its Consumer Banking Group to drive end-to-end AI/ML adoption and translate data into actionable strategies across marketing, product and customer engagement.

You will lead the Customer Engagement Analytics team, develop predictive models for personalization, and partner with Regional teams to ensure governance and strong stakeholder alignment while delivering measurable business impact.

Qualifications

• Minimum of 8 years of working experience with a proven ability to drive strategic initiatives across technology and business teams.
• Experience leading analytical projects and governance in a consumer banking context is preferred.
• Strong business acumen and familiarity with consumer banking products and ecosystems.
• Excellent communication and stakeholder-management skills, with the ability to translate data insights into action.

Responsibilities

• AI/ML Leadership: Lead the Customer Engagement Analytics team and drive end-to-end AI/ML adoption across products and channels.
• Predictive Analytics: Develop and scale predictive models to improve personalization and customer conversion.
• Customer Engagement Analytics: Drive analytics across paid and owned channels to improve engagement and campaign effectiveness.
• Performance & Measurement: Lead performance measurement and governance for model risk and business insights.
• Wealth Engagement: Drive analytics for Retail and Digital Wealth in collaboration with Product and Marketing teams.
• Governance: Ensure model monitoring, explainability, bias management, and compliance with MR rules.

Skills

AI/ML leadership

Predictive analytics

Stakeholder management

Data-driven decision making

Job description

DBS Asia Central is seeking an experienced Analytics leader for its Consumer Banking Group to drive end-to-end AI/ML adoption and translate data into actionable strategies across marketing, product and customer engagement.

You will lead the Customer Engagement Analytics team, develop predictive models for personalization, and partner with Regional teams to ensure governance and strong stakeholder alignment while delivering measurable business impact.