user growth strategy manager

netease games; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

netease games is seeking a product operations professional to drive monetization, growth, and marketing initiatives across overseas markets. You will collaborate with Product, Marketing, Sales, Design and Engineering to deliver measurable business results.

The role emphasizes planning campaigns, optimizing conversion funnels, and launching growth programs, with strong emphasis on data analysis and cross‑functional execution.

Qualifications

• 1–3 years in product operations, monetization, growth, marketing, or event operations; intl markets preferred.
• Strong understanding of user growth, campaign planning, channel ops, content ops, and paid conversion.
• Analytical skills to identify problems and drive data‑driven optimization.
• Excellent project management and cross‑functional communication; able to own projects end‑to‑end.
• Willingness to use AI tools to improve productivity (e.g., ChatGPT, Claude, Notion AI).
• Fluent in English and Chinese; able to handle meetings and daily communication in both languages.

Responsibilities

• Lead monetization initiatives including pricing plans, promotions, and conversion funnels.
• Plan and execute online and offline campaigns, product launches, and growth programs.
• Develop localization strategies for overseas markets to boost activation, engagement, retention, and revenue.
• Own the full lifecycle of events and campaigns from planning to post‑campaign analysis.
• Develop and manage overseas channels, communities, content platforms, and partnerships.
• Track operational metrics, analyze campaign and monetization performance, and improve ROI.
• Gather user feedback and market insights to support product improvements.
• Collaborate cross‑functionally to ensure projects are delivered efficiently.

Skills

Product ops

Monetization

Growth marketing

Campaign planning

Data analysis

Project management

AI tools

Bilingual

Tools

AnyDesk

TeamViewer

Chrome Remote Desktop

Job description

We are looking for a product operations professional with strong monetization and campaign management capabilities. You will be responsible for driving user acquisition, revenue growth, and marketing initiatives across overseas markets. This role requires close collaboration with Product, Marketing, Sales, Design, and Engineering teams to deliver measurable business results.

Key Responsibilities

• Lead product monetization initiatives, including pricing plans, promotions, conversion funnels, and lifecycle operations.
• Plan and execute online and offline campaigns, product launches, user growth programs, and co-marketing initiatives.
• Develop localized operating strategies based on overseas market insights to improve activation, engagement, retention, conversion, and revenue.
• Own the full lifecycle of events and campaigns, including planning, resource coordination, channel promotion, execution, and post-campaign analysis.
• Develop and manage overseas channels, communities, content platforms, and partnership resources.
• Track key operational metrics, analyze campaign and monetization performance, and continuously improve ROI.
• Gather user feedback and market insights to support product improvements and enhance user experience.
• Collaborate cross-functionally to ensure projects are delivered efficiently and effectively.

Requirements

• 1–3 years of experience in product operations, monetization, growth, marketing, or event operations; experience in international markets is preferred.
• In-depth understanding of user growth, campaign planning, channel operations, content operations, and paid conversion.
• Strong analytical skills with the ability to identify problems and develop data-driven optimization plans.
• Strong project management and cross-functional communication skills, with the ability to independently drive projects from planning to execution.
• Proven ability and willingness to use AI tools to improve productivity, such as ChatGPT, Claude, Gemini, Notion AI, AI analytics, or automation tools.
• Fluent in both English and Chinese, with the ability to communicate in meetings and handle daily written communication in both languages.
• Strong ownership, execution, learning, and problem-solving skills.
• Comfortable working on multiple regions and familiar with cultural nuances and behavioral differences across regions.

Preferred Qualifications

• Experience using remote desktop or remote control products such as AnyDesk, TeamViewer, or Chrome Remote Desktop.
• Proven success in product monetization, paid conversion, or revenue growth.
• Experience with overseas product launches, channel acquisition, community operations, or growth campaigns.
• Experience working with SaaS, productivity tools, B2B, or B2C products.