Tech Lead - Salesforce Marketing Cloud

Cognizant Technology Solutions Corporation; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Cognizant Technology Solutions Corporation in Singapore seeks an experienced SFMC specialist to design and implement scalable Marketing Cloud solutions. You will translate business needs into technical architectures, lead journeys, integrations, and personalization initiatives.

The role requires hands-on mastery of SFMC modules, Data Cloud, and integration patterns, with strong collaboration across marketing, CRM, data, and IT teams.

Qualifications

• Minimum 8 years of experience in Digital Marketing.
• Strong hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Data Extensions.
• Strong hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, tracking, segments, campaigns.
• Understanding of Digital Marketing processes including Cross Channel Marketing, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers.
• Understanding of SFMC integration: REST/SOAP, batch, and real-time patterns.
• Knowledge of Email regulatory compliance and deliverability elements.
• Salesforce Data Cloud/Data 360 experience.
• MC Next knowledge and platform evolution.
• Agile methodologies.
• HubSpot Integration.
• SFMC certified.

Responsibilities

• Collaborate with stakeholders to translate business needs into technical solutions.
• Enable SFMC & MCP functionality and Integrations; provide best practice guidance.
• Act as consultant for SFMC & MCP.
• Design and develop customer journeys, campaigns, segmentation, and personalization using AMPscript, SSJS, SQL, HTML/CSS, and CloudPages.
• Implement real-time web personalization and recommendation strategies.
• Design customer identity, profile, catalog, behavioral data, and segmentation models.
• Design and develop integrations using REST/SOAP APIs, JavaScript, JSON/XML, SFTP, Marketing Cloud Connect, and Salesforce CRM integrations.
• Own end-to-end technical solution and architecture across SFMC and Marketing Cloud Personalization.
• Provide hands-on technical leadership through solution design, estimation, reviews, troubleshooting, deployment support, and production issue resolution.
• Lead and mentor developers, establish standards and reusable frameworks, collaborate with cross-functional teams.

Skills

Digital Marketing

Salesforce Marketing Cloud

Marketing Cloud Personalization

Agile methodologies

HubSpot Integration

MCNext knowledge

SFMC certified

Salesforce Data Cloud/Data 360

Tools

REST/SOAP APIs

JavaScript

JSON/XML

HTML/CSS

CloudPages

AMPscript

SSJS

Job description

Key Responsibilities

• Collaborate with stakeholders to translate business needs into technical solutions.

• Enable SFMC & MCP functionality and Integrations. Provide best practice guidance.

• Act as consultant for SFMC & MCP.

• Design and develop complex customer journeys, campaign automations, audience segmentation, and personalization using AMPscript, SSJS, SQL, HTML/CSS, and CloudPages.

• Implement real-time web personalization and recommendation strategies, including product/content recommendations, cross-sell, upsell, and next-best-experience use cases.

• Design customer identity, profile, catalog, behavioral data, and segmentation models, covering both anonymous and known customer interactions.

• Design and develop integrations using REST/SOAP APIs, JavaScript, JSON/XML, SFTP, Marketing Cloud Connect, and integrations with Salesforce CRM and enterprise applications.

• Own the end-to-end technical solution and architecture across SFMC and Marketing Cloud Personalization, ensuring scalability, performance, security, consent management, and maintainability.

• Provide hands-on technical leadership through solution design, technical estimation, code reviews, troubleshooting, root-cause analysis, deployment support, and production issue resolution.

• Lead and mentor developers, establish development standards and reusable frameworks, and collaborate with business, marketing, CRM, data, integration, architecture, and QA teams.

Requirements & Skill sets

• Minimum 8 years of experience in Digital Marketing.

• Strong hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, and Data Extensions.

• Strong hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.

• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

• Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.

• Understanding of Email regulatory compliance, and deliverability elements.

• Sound knowledge of marketing domain processes.

• Salesforce Data Cloud/Data 360 experience.

• MC Next knowledge

• Agile methodologies

• HubSpot Integration

• SFMC certified

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