Project Manager - Salesforce Marketing Cloud

Cognizant; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Cognizant Technology Solutions Corporation is seeking an experienced Business Analyst for digital marketing initiatives in Singapore. The role focuses on SFMC, Data Cloud and Personalization, working closely with business users and IT teams to translate requirements into actionable deliverables.

You will lead workshops, develop project plans, and drive adoption of Salesforce capabilities, while aligning with agile delivery and KPI reporting for senior management.

Qualifications

• 8+ years in Digital Marketing with SFMC, Data Cloud and Personalization.
• Excellent written and verbal communication.
• Proven IT delivery experience as a Business Analyst across IT projects.
• Experience dealing with customers from business and technical perspectives.
• Ability to translate complex technical concepts into business language.
• User level experience in Salesforce Marketing Cloud.
• Agile methodologies and SFMC Certification preferred.
• BA experience in Digital Marketing engagements with Salesforce products.

Responsibilities

• Perform fit gap analysis with digital technologists and capability experts.
• Elicit, capture, analyse, refine, communicate and document requirements and product requests.
• Articulate scope of work, deliverables and outcomes to stakeholders.
• Drive market engagement activities and coordinate kickoff workshops for digital initiatives.
• Develop and maintain documentation for new implementations.
• Prepare training materials and conduct workshops.
• Deliver trainings for newly developed features to business stakeholders.
• Assist engagements teams with adoption of SFMC, Data Cloud and Personalization.
• Lead daily stand-ups, sprint planning, and retrospectives in Agile/Scrum.
• Provide status updates, report KPIs to senior management.
• Develop project plans with milestones, resources and delivery schedules (Jira, Confluence).
• Estimate effort for change requests/enhancements.
• Collaborate with QA and development to ensure features meet business intent; support UAT.

Skills

Business analysis

Excellent communication

Stakeholder management

Agile methodologies

Tech-to-business translation

Digital marketing know-how

Change request estimation

Customer engagement experience

Tools

Salesforce Marketing Cloud (SFMC)

Salesforce Data Cloud

Salesforce Marketing Cloud Personalization

Jira

Confluence

Job description

Key Responsibilities

• Work alongside other digital technologists and digital capability experts to perform fit gap analysis.
• Work with stakeholders and business users from the customer to elicit, capture, analyse, refine, communicate and document their requirements and product requests.
• Articulate the scope of work, deliverables, and outcomes to stakeholders.
• Drive market engagement activities & work closely with product teams on coordinating and leading kick-off workshops for the digital initiatives
• Develop and maintain documentation to provide visibility of new implementations.
• Be responsible for preparation of training materials and conduct workshop.
• Deliver regular or ad-hoc customized trainings for the newly developed and deployed features to the business stakeholders.
• Assist digital customer engagements teams with adoption & utilization of the digital marketing capabilities of Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud and Salesforce Marketing Cloud Personalization products.
• Lead daily stand-ups, sprint planning, and retrospectives (in Agile/Scrum environments)
• Provide regular status updates, manage expectations, and report KPIs to senior management.
• Develop comprehensive project plans, milestones, resource allocations, and delivery schedules using tools like Jira, Confluence
• Estimate the effort for the change requests / enhancements.
• Work closely with QA and development teams to ensure built features match business intent; support User Acceptance Testing

Requirements & Skill Sets

• Minimum 8 years of experience in Digital Marketing, implementing the Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud and Salesforce Marketing Cloud Personalization solutions.
• Excellent Communication
• A track record of working on IT development programs with demonstrable experience of a Business Analyst on a variety of different IT delivery projects/initiatives.
• Experience dealing with customers from both a business and technical perspective.
• Ability to translate complex technical concepts into easily understandable business language.
• User level experience in Salesforce Marketing Cloud.
• Agile methodologies
• SFMC Certification
• Previous BA experience in Digital Marketing engagements, especially in Salesforce Products.
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