SFMC Tech Lead: Journeys & Personalization Architect

Cognizant Technology Solutions Corporation; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Cognizant Technology Solutions Corporation in Singapore seeks an experienced SFMC specialist to design and implement scalable Marketing Cloud solutions. You will translate business needs into technical architectures, lead journeys, integrations, and personalization initiatives.

The role requires hands-on mastery of SFMC modules, Data Cloud, and integration patterns, with strong collaboration across marketing, CRM, data, and IT teams.

Qualifications

• Minimum 8 years of experience in Digital Marketing.
• Strong hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Data Extensions.
• Strong hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, tracking, segments, campaigns.
• Understanding of Digital Marketing processes including Cross Channel Marketing, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers.
• Understanding of SFMC integration: REST/SOAP, batch, and real-time patterns.
• Knowledge of Email regulatory compliance and deliverability elements.
• Salesforce Data Cloud/Data 360 experience.
• MC Next knowledge and platform evolution.
• Agile methodologies.
• HubSpot Integration.
• SFMC certified.

Responsabilités

• Collaborate with stakeholders to translate business needs into technical solutions.
• Enable SFMC & MCP functionality and Integrations; provide best practice guidance.
• Act as consultant for SFMC & MCP.
• Design and develop customer journeys, campaigns, segmentation, and personalization using AMPscript, SSJS, SQL, HTML/CSS, and CloudPages.
• Implement real-time web personalization and recommendation strategies.
• Design customer identity, profile, catalog, behavioral data, and segmentation models.
• Design and develop integrations using REST/SOAP APIs, JavaScript, JSON/XML, SFTP, Marketing Cloud Connect, and Salesforce CRM integrations.
• Own end-to-end technical solution and architecture across SFMC and Marketing Cloud Personalization.
• Provide hands-on technical leadership through solution design, estimation, reviews, troubleshooting, deployment support, and production issue resolution.
• Lead and mentor developers, establish standards and reusable frameworks, collaborate with cross-functional teams.

Connaissances

Digital Marketing

Salesforce Marketing Cloud

Marketing Cloud Personalization

Agile methodologies

HubSpot Integration

MCNext knowledge

SFMC certified

Salesforce Data Cloud/Data 360

Outils

REST/SOAP APIs

JavaScript

JSON/XML

HTML/CSS

CloudPages

AMPscript

SSJS

Description du poste

Cognizant Technology Solutions Corporation in Singapore seeks an experienced SFMC specialist to design and implement scalable Marketing Cloud solutions. You will translate business needs into technical architectures, lead journeys, integrations, and personalization initiatives.

The role requires hands-on mastery of SFMC modules, Data Cloud, and integration patterns, with strong collaboration across marketing, CRM, data, and IT teams.