Developer - Salesforce Marketing Cloud

Cognizant Technology Solutions Corporation; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Cognizant Technology Solutions Corporation is seeking a Salesforce Marketing Cloud professional in Singapore to drive customer journeys, automations, and personalized communications. You will work with Journey Builder, Automation Studio, Content Builder, and Data Cloud to orchestrate campaigns and activation across channels.

Ideal candidates bring 4+ years in digital marketing, hands-on SFMC and Personalization experience, and a strong understanding of cross-channel real-time interactions.

Qualifications

• 4+ years of digital marketing experience.
• Hands-on Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email Studio, Content Builder.
• Experience with Marketing Cloud Personalization (Web SDK, events, segments).
• Understanding of cross-channel marketing and real-time interactions.
• Knowledge of SFMC integrations: REST, SOAP, batch.
• Email deliverability and regulatory compliance knowledge.
• Knowledge of Salesforce Data Cloud and activation
• Agile methodologies
• Experience with HubSpot integration.
• SFMC Certification

Responsibilities

• Develop customer journeys, marketing automations, audience segmentation, and personalized communications.
• Implement real-time web personalization and recommendation use cases.
• Configure and manage identity, profiles, segmentation, and activation across Marketing Cloud.
• Develop integrations using REST/SOAP APIs, JavaScript, JSON, SFTP, and Marketing Cloud Connect.
• Participate in end-to-end delivery: design, development, testing, deployment, and support.
• Troubleshoot and develop across journeys, automations, personalization, APIs, and campaigns.

Skills

Digital marketing

Marketing cloud

Agile methodologies

Journeys

Education

SFMC Certification

Tools

Salesforce Marketing Cloud

Marketing Cloud Personalization

Web SDK

REST API

SOAP API

SQL

JavaScript

JSON

SFTP

Marketing Cloud Connect

Data Cloud

Job description

Key Responsibilities

• Develop customer journeys, marketing automations, audience segmentation, and personalized communications using AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.

• Hands-on experience or exposure to Marketing Cloud Next, including campaign creation, audience activation, content personalization, marketing orchestration, and Data Cloud-driven customer engagement.

• Implement real-time web personalization and recommendation use cases, including product/content recommendations, contextual experiences, cross-sell, upsell, and next-best-experience scenarios.

• Configure and manage identity, customer profiles, behavioral data, catalogs, segmentation, and audience activation across Marketing Cloud and Marketing Cloud Personalization.

• Develop integrations using REST/SOAP APIs, JavaScript, JSON, SFTP, Marketing Cloud Connect, Salesforce CRM, and enterprise data sources.

• Participate in end-to-end delivery covering technical design, development, unit testing, code reviews, deployment, debugging, production support, and performance optimization.

• Strong troubleshooting and development skills across journeys, automations, personalization, Web SDK, APIs, data processing, integrations, and campaign execution;

Requirements & Skill Sets

• Minimum 4 years experience in Digital Marketing.

• Hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Data Extensions, and campaign execution.

• Hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.

• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

• Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.

• Understanding of Email regulatory compliance, and deliverability elements.

• Sound knowledge of marketing domain processes.

• Good understanding of Salesforce Data Cloud, including Unified Profiles, Identity Resolution, segmentation, Calculated Insights, and activation into Marketing Cloud / MC Next for personalized engagement.

• Agile methodologies

• HubSpot Integration

• SFMC Certified

  #LI-CTSAPAC