Salesforce Marketing Cloud Specialist: Personalization

Cognizant Technology Solutions Corporation; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Cognizant Technology Solutions Corporation is seeking a Salesforce Marketing Cloud professional in Singapore to drive customer journeys, automations, and personalized communications. You will work with Journey Builder, Automation Studio, Content Builder, and Data Cloud to orchestrate campaigns and activation across channels.

Ideal candidates bring 4+ years in digital marketing, hands-on SFMC and Personalization experience, and a strong understanding of cross-channel real-time interactions.

Qualifications

• 4+ years of digital marketing experience.
• Hands-on Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email Studio, Content Builder.
• Experience with Marketing Cloud Personalization (Web SDK, events, segments).
• Understanding of cross-channel marketing and real-time interactions.
• Knowledge of SFMC integrations: REST, SOAP, batch.
• Email deliverability and regulatory compliance knowledge.
• Knowledge of Salesforce Data Cloud and activation
• Agile methodologies
• Experience with HubSpot integration.
• SFMC Certification

Responsibilities

• Develop customer journeys, marketing automations, audience segmentation, and personalized communications.
• Implement real-time web personalization and recommendation use cases.
• Configure and manage identity, profiles, segmentation, and activation across Marketing Cloud.
• Develop integrations using REST/SOAP APIs, JavaScript, JSON, SFTP, and Marketing Cloud Connect.
• Participate in end-to-end delivery: design, development, testing, deployment, and support.
• Troubleshoot and develop across journeys, automations, personalization, APIs, and campaigns.

Skills

Digital marketing

Marketing cloud

Agile methodologies

Journeys

Education

SFMC Certification

Tools

Salesforce Marketing Cloud

Marketing Cloud Personalization

Web SDK

REST API

SOAP API

SQL

JavaScript

JSON

SFTP

Marketing Cloud Connect

Data Cloud

Job description

Cognizant Technology Solutions Corporation is seeking a Salesforce Marketing Cloud professional in Singapore to drive customer journeys, automations, and personalized communications. You will work with Journey Builder, Automation Studio, Content Builder, and Data Cloud to orchestrate campaigns and activation across channels.

Ideal candidates bring 4+ years in digital marketing, hands-on SFMC and Personalization experience, and a strong understanding of cross-channel real-time interactions.