Salesforce Marketing Cloud (SFMC) Specialist

AvePoint; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

AvePoint is seeking a Salesforce Marketing Cloud specialist in Singapore to maintain and optimize SFMC environments, collaborate with clients, and translate business needs into scalable SFMC solutions. You will guide client teams, assess feasibility of new requests, and support campaign performance with actionable insights.

The role emphasizes strong stakeholder communication, hands-on maintenance of Email Studio, Journey Builder, and related SFMC modules, and ongoing documentation of

Qualifications

• Proficiency in Salesforce Marketing Cloud and its modules (Email Studio, Automation Studio, Journey Builder, Contact Builder, Content Builder).
• Strong understanding of data extensions, subscriber management, and marketing automation.
• Excellent client communication and stakeholder management abilities.
• Ability to translate business requirements into SFMC capabilities and explain technical concepts.

Responsibilities

• Platform Maintenance & Operations: ensure availability, performance, and security of SFMC and its modules.
• Coordinate updates, patches, and bug resolution across SFMC components.
• Client Guidance & Enablement: act as SME and train client teams on SFMC usage and reporting.
• Feasibility Assessment: evaluate technical feasibility of requests within SFMC and propose feasible solutions.
• Campaign Support & Optimization: monitor campaigns and provide optimization insights.
• Documentation & Process Improvement: maintain configs, processes, and change logs; suggest workflow improvements.

Skills

SFMC Expertise

Client Communication

Data Extensions

Tools

Email Studio

Journey Builder

Automation Studio

Content Builder

Contact Builder

Job description

Key Responsibilities

• Platform Maintenance & Operations

  • Ensure continuous availability, performance, and security of Salesforce Marketing Cloud.
  • Perform routine checks and maintenance of Automation Studio, Journey Builder, Email Studio, and other SFMC modules.
  • Monitor and troubleshoot issues related to data sync, send failures, and integration anomalies.
  • Coordinate with internal teams to apply platform updates, patches, and resolve system bugs.

• Client Guidance & Enablement

  • Act as the subject matter expert (SME) on SFMC functionalities and best practices.
  • Guide clients on using SFMC modules to achieve marketing objectives (e.g., email personalization, journey automation).
  • Support onboarding and training sessions for client teams on campaign management and reporting.
  • Translate client requirements into SFMC capabilities and workflows.

• Feasibility Assessment & Solution Advisory

  • Assess new marketing or integration requests for technical feasibility within SFMC.
  • Evaluate compatibility of proposed solutions with existing data models, automation flows, and business rules.
  • Provide effort estimation, solution options, and highlight possible constraints to stakeholders.
  • Collaborate with architects or developers to design scalable and sustainable solutions.

• Campaign Support & Optimization

  • Monitor campaign performance and provide insights or recommendations for optimization.

• Documentation & Process Improvement

  • Maintain documentation of configurations, processes, and changes within the system.
  • Propose and implement improvements to streamline operational workflows and reduce manual overhead.
  • Stay updated on new SFMC features and releases, advising clients on potential adoption.

Required Skills & Experience

• Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.
• Strong understanding of data extensions, subscriber management, and marketing automation.
• Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).
• Excellent client communication and stakeholder management abilities.
• Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.
• Experience in feasibility analysis and solution design for marketing and integration requests.
• Critical thinking to assess options, limitations, and suggest scalable solutions.

Desirable Attributes

• Experience mentoring or training junior staff.
• Proactive in process improvement and documentation.
• Ability to work independently and as part of a cross-functional team.

Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.