Strategic Social Media Lead for Inclusion & Impact

SG Enable; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SG Enable seeks a senior social media lead to strengthen its brand and deepen understanding of disability inclusion. You will own strategy and channels across Facebook, LinkedIn, Instagram and TikTok, tailoring content and providing guidance to multiple departments.

You will produce compelling content—copy, photography, short videos, and graphics—while ensuring accessibility and respectful representation. Collaboration with Brand Marketing and Public Education is essential.

Qualifications

• Degree in Communications, Marketing, Digital Media or a related field.
• At least five years of relevant experience, typically five to eight years, including management of corporate or brand social accounts.
• Proven ability to grow engaged audiences and create effective content for Facebook, LinkedIn, Instagram and TikTok, with strong English writing, editorial judgement and hands-on photography and short-form video skills.
• Experience in agency and budget management, paid social, community engagement, social listening and issues management.
• Strong analytical and stakeholder skills; able to advise, influence and build capability across departments.
• Proficiency in social media management and analytics tools e.g. Sprout Social; familiarity with responsible AI use. Design and video editing skills are advantageous.

Responsibilities

• Develop and implement social media strategy and channel plans aligned with SG Enable’s brand narrative, public education objectives and organisational priorities.
• Manage the editorial calendar, approvals and publishing; tailor content to each audience and platform, and recommend opportunities including TikTok.
• Produce copy, photography, short videos and graphics, including selected event coverage.
• Advise on audiences, channels, content, campaigns, and provide practical support across departments.
• Coordinate communications planning and delivery for one to two assigned Business Units.
• Monitor performance and report on reach, engagement, audience growth and referrals.

Skills

Social media strategy

Content creation

Editorial judgement

Photography & video

Analytics & reporting

Stakeholder management

Education

Degree in Communications/Marketing

Tools

Sprout Social

Job description

SG Enable seeks a senior social media lead to strengthen its brand and deepen understanding of disability inclusion. You will own strategy and channels across Facebook, LinkedIn, Instagram and TikTok, tailoring content and providing guidance to multiple departments.

You will produce compelling content—copy, photography, short videos, and graphics—while ensuring accessibility and respectful representation. Collaboration with Brand Marketing and Public Education is essential.