Social Media Manager

SG Enable; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SG Enable seeks a senior social media lead to strengthen its brand and deepen understanding of disability inclusion. You will own strategy and channels across Facebook, LinkedIn, Instagram and TikTok, tailoring content and providing guidance to multiple departments.

You will produce compelling content—copy, photography, short videos, and graphics—while ensuring accessibility and respectful representation. Collaboration with Brand Marketing and Public Education is essential.

Qualifications

• Degree in Communications, Marketing, Digital Media or a related field.
• At least five years of relevant experience, typically five to eight years, including management of corporate or brand social accounts.
• Proven ability to grow engaged audiences and create effective content for Facebook, LinkedIn, Instagram and TikTok, with strong English writing, editorial judgement and hands-on photography and short-form video skills.
• Experience in agency and budget management, paid social, community engagement, social listening and issues management.
• Strong analytical and stakeholder skills; able to advise, influence and build capability across departments.
• Proficiency in social media management and analytics tools e.g. Sprout Social; familiarity with responsible AI use. Design and video editing skills are advantageous.

Responsibilities

• Develop and implement social media strategy and channel plans aligned with SG Enable’s brand narrative, public education objectives and organisational priorities.
• Manage the editorial calendar, approvals and publishing; tailor content to each audience and platform, and recommend opportunities including TikTok.
• Produce copy, photography, short videos and graphics, including selected event coverage.
• Advise on audiences, channels, content, campaigns, and provide practical support across departments.
• Coordinate communications planning and delivery for one to two assigned Business Units.
• Monitor performance and report on reach, engagement, audience growth and referrals.

Skills

Social media strategy

Content creation

Editorial judgement

Photography & video

Analytics & reporting

Stakeholder management

Education

Degree in Communications/Marketing

Tools

Sprout Social

Job description

Strengthen SG Enable’s brand, deepenunderstanding of disability inclusion and inspire action through engaging,accessible social media.

Own the corporate Facebook, LinkedIn, Instagram,Tik Tok and other social channels,develop relevant content and improve performance. Serve as the social mediaexpert for all departments, providing strategic advice, practical campaignsupport and capability building, including for teams without their ownaccounts.

Act as the overall communications lead andprimary point of contact for one to two assigned Business Units, providingstrategic counsel and coordinating communications planning and delivery.

Duties and Responsibilities

Strategy and channel ownership

• Develop and implement social media strategy and channel plans aligned with SG Enable’s brand narrative, public education objectives and organisational priorities.
• Manage the editorial calendar, approvals and publishing; tailor content to each audience and platform, and recommend opportunities including TikTok.

Content and inclusive storytelling

• Work with departments to turn programmes, services and impact stories into compelling content. Produce copy, photography, short videos and graphics, including selected event coverage.
• Work with SG Enable brand lead to develop engaging stories to drive awareness and, also Public Education on recurring content that addresses misconceptions and encourages inclusive behaviours. Ensure accuracy, accessibility, informed consent and respectful representation.
• Use approved AI-enabled tools responsibly to improve production, with appropriate checks for confidentiality, accuracy and rights

Social trends and trendjacking

• Monitor news, cultural moments and emerging formats; develop timely trendjacking content and collaborations relevant to SG Enable’s mission.
• Apply sound creative judgement and streamlined approvals, considering audience relevance, cultural sensitivity and reputation. Test approaches and apply learning.
• Advise and support all departments on audiences, channels, content, campaign planning, organic and paid amplification, and performance measurement.
• Help develop briefs, review content and coordinate corporate and departmental channel support. Agree delivery responsibilities and priorities according to departmental needs and capacity.
• Provide templates, coaching and training; maintain social media standards and review departmental accounts to strengthen effectiveness and brand coherence.

Community engagement and reputation

• Manage comments, messages and moderation; coordinate responses and route enquiries to relevant teams.
• Use social listening to identify audience needs, sentiment and emerging issues. Escalate concerns and implement approved responses with Corporate Communications under agreed protocols.

Campaigns agenciesand performance

• Serveas SG Enable’s internal social media subject matter expert for all departmentsand Business Units, including those without their own accounts. Providestrategic advice and practical support for their programmes, services,campaigns and initiatives.
• Workwith Brand Marketing, Public Education, Enabling Village, Digital, Media andPartnerships colleagues on campaign plans, creator collaborations andamplification. Manage agreed paid social activity within approved media plansand budgets.
• Managethe social media agency’s briefs, scope, quality, timelines, budget and KPIs;balance agency and in-house production and support procurement and evaluationwith Marketing Excellence.
• Administeragency for publishing, engagement, listening and reporting, including accessand workflows.
• Reportmonthly on relevant reach, engagement, audience growth, video retention andreferrals to the Enabling Guide and corporate website. Distinguish organic andpaid results; use insights and testing to improve outcomes.
• Serveas the overall communications lead and primary point of contact for one to twoassigned BUs. Translate their priorities into communications plans aligned withSG Enable’s brand narrative.
• Advise on messages, audiences, channels andcampaigns; coordinate delivery across Brand Marketing, Corporate Communications, Public Education, Digital, Media and Social teams.
• Provide hands-on support according to BUcapability and agreed priorities. Monitor outcomes, gather feedback andcoordinate escalation of communications issues with Corporate Communications.

Qualifications, Knowledge and Experience

• Degree in Communications, Marketing, Digital Media or a related field.
• At least five years of relevant experience, typically five to eight years, including management of corporate or brand social accounts.
• Proven ability to grow engaged audiences and create effective content for Facebook, LinkedIn, Instagram and TikTok, with strong English writing, editorial judgement and hands-on photography and short-form video skills.
• Experience in agency and budget management, paid social, community engagement, social listening and issues management.
• Strong analytical and stakeholder skills; able to advise, influence and build capability across departments.
• Proficiency in social media management and analytics tools eg Sprout Social; familiarity with responsible AI use. Design and video editing skills are advantageous.