Social Media Manager - Manager

SG Enable; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

SG Enable is seeking a skilled social media lead to strengthen the organisation’s brand and deepen understanding of disability inclusion through engaging, accessible content across Facebook, LinkedIn, Instagram, TikTok and more.

You will own channel strategy, editorial calendars, and performance, providing strategic counsel to multiple Business Units and coordinating campaigns with Brand Marketing, Public Education and Digital teams. Strong writing, storytelling and analytics are essential.

Qualifications

• Degree in Communications, Marketing, Digital Media or a related field.
• At least five years of relevant experience managing corporate or brand social accounts.
• Proven ability to grow engaged audiences on Facebook, LinkedIn, Instagram and TikTok with strong English writing and storytelling.
• Experience in agency and budget management, paid social and community engagement.
• Analytical and stakeholder skills; ability to advise across departments.
• Proficiency in social media management and analytics tools; familiarity with responsible AI use.

Responsibilities

• Develop and implement social media strategy and channel plans aligned with SG Enable’s brand narrative and objectives.
• Manage editorial calendar, approvals and publishing; tailor content per audience and platform, incl. TikTok.
• Produce copy, photography, short videos and graphics; include event coverage.
• Develop engaging stories to drive awareness and public education; ensure accessibility and consent.
• Use approved AI-enabled tools responsibly with checks for confidentiality and rights.
• Monitor trends and cultural moments; create timely trendjacking content relevant to SG Enable’s mission.
• Advise and support departments on audiences, channels, content, campaigns and measurement.
• Coordinate agency briefs, budgets and KPIs; manage publishing, engagement, listening and reporting.
• Report monthly on reach, engagement and audience growth; translate BU priorities into communications plans.

Skills

Social media strategy

Content creation

Editorial judgement

Storytelling

Campaign management

Analytics

Audience growth

Social listening

Photography & video basics

Education

Degree in Communications, Marketing, Digital Media or related field

Tools

Sprout Social

Social media analytics tools

Job description

Overall Job Responsibility

Strengthen SG Enable’s brand, deepen understanding of disability inclusion and inspire action through engaging, accessible social media.

Own the corporate Facebook, LinkedIn, Instagram, Tik Tok and other social channels, develop relevant content and improve performance. Serve as the social media expert for all departments, providing strategic advice, practical campaign support and capability building, including for teams without their own accounts.

Act as the overall communications lead and primary point of contact for one to two assigned Business Units, providing strategic counsel and coordinating communications planning and delivery.

Duties and Responsibilities

Strategy and channel ownership

• Develop and implement social media strategy and channel plans aligned with SG Enable’s brand narrative, public education objectives and organisational priorities.


• Manage the editorial calendar, approvals and publishing; tailor content to each audience and platform, and recommend opportunities including TikTok.

Content and inclusive storytelling

• Work with departments to turn programmes, services and impact stories into compelling content. Produce copy, photography, short videos and graphics, including selected event coverage.


• Work with SG Enable brand lead to develop engaging stories to drive awareness and, also Public Education on recurring content that addresses misconceptions and encourages inclusive behaviours. Ensure accuracy, accessibility, informed consent and respectful representation.


• Use approved AI-enabled tools responsibly to improve production, with appropriate checks for confidentiality, accuracy and rights

Social trends and trendjacking

• Monitor news, cultural moments and emerging formats; develop timely trendjacking content and collaborations relevant to SG Enable’s mission.


• Apply sound creative judgement and streamlined approvals, considering audience relevance, cultural sensitivity and reputation. Test approaches and apply learning.

Social media expertise across departments

• Advise and support all departments on audiences, channels, content, campaign planning, organic and paid amplification, and performance measurement.


• Help develop briefs, review content and coordinate corporate and departmental channel support. Agree delivery responsibilities and priorities according to departmental needs and capacity.


• Provide templates, coaching and training; maintain social media standards and review departmental accounts to strengthen effectiveness and brand coherence.

Community engagement and reputation

• Manage comments, messages and moderation; coordinate responses and route enquiries to relevant teams.


• Use social listening to identify audience needs, sentiment and emerging issues. Escalate concerns and implement approved responses with Corporate Communications under agreed protocols.

Campaigns agencies and performance

• Serve as SG Enable’s internal social media subject matter expert for all departments and Business Units, including those without their own accounts. Provide strategic advice and practical support for their programmes, services, campaigns and initiatives.


• Work with Brand Marketing, Public Education, Enabling Village, Digital, Media and Partnerships colleagues on campaign plans, creator collaborations and amplification. Manage agreed paid social activity within approved media plans and budgets.


• Manage the social media agency’s briefs, scope, quality, timelines, budget and KPIs; balance agency and in‑house production and support procurement and evaluation with Marketing Excellence.


• Administer agency for publishing, engagement, listening and reporting, including access and workflows.


• Report monthly on relevant reach, engagement, audience growth, video retention and referrals to the Enabling Guide and corporate website. Distinguish organic and paid results; use insights and testing to improve outcomes.


• Serve as the overall communications lead and primary point of contact for one to two assigned BUs. Translate their priorities into communications plans aligned with SG Enable’s brand narrative.


• Advise on messages, audiences, channels and campaigns; coordinate delivery across Brand Marketing, Corporate Communications, Public Education, Digital, Media and Social teams.


• Provide hands-on support according to BU capability and agreed priorities. Monitor outcomes, gather feedback and coordinate escalation of communications issues with Corporate Communications.

Qualifications, Knowledge And Experience

• Degree in Communications, Marketing, Digital Media or a related field.


• At least five years of relevant experience, typically five to eight years, including management of corporate or brand social accounts.


• Proven ability to grow engaged audiences and create effective content for Facebook, LinkedIn, Instagram and TikTok, with strong English writing, editorial judgement and hands-on photography and short-form video skills.


• Experience in agency and budget management, paid social, community engagement, social listening and issues management.


• Strong analytical and stakeholder skills; able to advise, influence and build capability across departments.


• Proficiency in social media management and analytics tools eg Sprout Social; familiarity with responsible AI use. Design and video editing skills are advantageous.