Brand & Marketing Communications Leader — Strategy & Impact

SG Enable Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

SG Enable Ltd is seeking a Deputy Director, Brand & Marketing Communications to lead the development and growth of the SG Enable brand, strengthening public awareness and trust in the organisation and its role in advancing disability inclusion in Singapore.

You will shape the brand positioning, narrative, and a comprehensive marketing communications strategy, driving impact across media, digital and social channels while optimizing investments to advance organisational priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related discipline.

Responsibilities

• Lead SG Enable’s brand strategy, positioning, architecture and narrative.
• Strengthen public awareness and understanding of SG Enable and its role in Singapore’s disability ecosystem.
• Develop organisation-wide brand and integrated marketing communications strategies.
• Lead major brand-building initiatives and guide Business Units on campaign positioning and marketing effectiveness.
• Strengthen digital and social presence and grow engagement with key audiences.
• Manage agencies, resources and budgets effectively.

Skills

Brand strategy

Leadership

Stakeholder management

Digital marketing

Analytics

Education

Bachelor’s degree in Marketing, Communications, Business or related

Tools

Marketing analytics tools

Media planning platforms

Job description

SG Enable Ltd is seeking a Deputy Director, Brand & Marketing Communications to lead the development and growth of the SG Enable brand, strengthening public awareness and trust in the organisation and its role in advancing disability inclusion in Singapore.

You will shape the brand positioning, narrative, and a comprehensive marketing communications strategy, driving impact across media, digital and social channels while optimizing investments to advance organisational priorities.