Strategic Social Media Manager – Global Education Brand

National University Of Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

The National University Of Singapore's School of Business seeks a strategic Social Media Manager to lead social media across LinkedIn, Instagram, Facebook, X/Twitter, TikTok and YouTube. Develop and execute content strategies, grow audiences, and drive brand awareness and conversions for the corporate communications portfolio.

Responsibilities include campaigns, content creation, publishing, community management, and KPI reporting while ensuring privacy and policy compliance across platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• At least 6 years experience managing social media for a brand or organisation.
• Adept at copywriting and customizing messages and visual assets for targeted marketing.

Responsibilities

• Develop and implement a social media strategy aligned with goals.
• Create content tailored to each platform and maintain brand voice.
• Publish posts and monitor engagement across channels.
• Track KPIs and translate insights into action plans.
• Monitor brand sentiment and ensure policy compliance.

Skills

Social media strategy

Copywriting

Analytics & reporting

English proficiency

Multichannel management

Time management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Hootsuite

Sprout Social

Buffer

Meta Business Suite

LinkedIn Analytics

Google Analytics

Canva

CapCut

Job description

The National University Of Singapore's School of Business seeks a strategic Social Media Manager to lead social media across LinkedIn, Instagram, Facebook, X/Twitter, TikTok and YouTube. Develop and execute content strategies, grow audiences, and drive brand awareness and conversions for the corporate communications portfolio.

Responsibilities include campaigns, content creation, publishing, community management, and KPI reporting while ensuring privacy and policy compliance across platforms.