Strategic Marketing Manager — Higher Education Growth

NANYANG INSTITUTE OF SOCIAL SCIENCES PTE. LTD.; Singapore; Sur place; SGD 70 000 - 110 000; Plein temps

Résumé du poste

Nanyang Institute of Social Sciences (NISS) in Singapore seeks a Marketing Manager to lead digital marketing and brand promotion for its academic programmes. You will plan and execute strategies, manage online channels, and optimise campaigns to attract students.

Requirements include a Bachelor's in Marketing or related field and 5+ years in marketing, with experience in higher education and proficiency in Chinese for coordination with partner universities and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business or related discipline.
• At least 5 years of experience in marketing, brand promotion or digital marketing; higher education experience preferred.
• Familiarity with Xiaohongshu, Facebook, LinkedIn and other social channels with paid advertising experience.
• Hands-on content planning, visual and video content creation; proficiency in Photoshop and CapCut preferred.
• Ability to communicate effectively in written and spoken Chinese for coordination with Chinese-speaking partners and stakeholders.

Responsabilités

• Participate in developing and executing marketing strategies for the Institute and its academic programmes.
• Manage the operation, promotion and advertising of the official website, social media and online marketing channels.
• Plan and execute marketing content, including copywriting, visual and video content.
• Plan and execute online and offline marketing activities and programme promotions.
• Analyse market and admissions data to optimise marketing strategies and advertising performance.

Connaissances

Marketing strategy

Digital marketing

Content creation

Data analysis

Chinese language skills

Formation

Bachelor's degree in Marketing or related

Outils

Adobe Photoshop

CapCut

Social media ads

Description du poste

Nanyang Institute of Social Sciences (NISS) in Singapore seeks a Marketing Manager to lead digital marketing and brand promotion for its academic programmes. You will plan and execute strategies, manage online channels, and optimise campaigns to attract students.

Requirements include a Bachelor's in Marketing or related field and 5+ years in marketing, with experience in higher education and proficiency in Chinese for coordination with partner universities and stakeholders.