Facebook Marketing Executive

NANYANG INTERNATIONAL SCHOOL PTE. LTD.; Singapore; On-site; SGD 48,000 - 64,000; Full time

Benefits offered by this job

Canva or Adobe content tools

Job summary

Nanyang International School is seeking a digital marketing specialist to lead Facebook and Instagram advertising campaigns, generating qualified student enquiries. You will collaborate with recruitment and marketing teams to enhance lead generation, monitor performance, and implement innovative digital strategies.

Responsibilities include budgeting, content creation, audience targeting, and reporting. Fresh graduates are welcome; familiarity with Meta tools and English communication is

Qualifications

• Diploma preferred in Marketing or Digital Media; advantage for related teaching or school marketing.
• Experience in Facebook advertising and social media marketing is preferred.
• Familiarity with audience targeting, budgeting, and performance analysis.
• Basic content creation and copywriting skills using Canva or Adobe.

Responsibilities

• Plan, execute, and optimize Facebook and Instagram campaigns to increase qualified student enquiries
• Manage advertising budgets, audience targeting, testing, and ROI optimization
• Develop engaging advertising content including copy, images, videos, and promos
• Monitor KPIs such as cost per lead, lead quality, engagement, and conversion rates
• Coordinate with recruitment to track enquiries, appointments, and enrolments for follow-up
• Conduct market research and competitor analysis to identify opportunities and trends
• Manage Facebook/Instagram accounts by responding to comments, messages, and enquiries
• Collaborate with marketing to ensure consistent branding and messaging
• Prepare weekly campaign performance reports with insights and improvements
• Identify and implement new strategies for lead generation and marketing effectiveness

Skills

Facebook advertising

Social media marketing

Lead generation

Campaign performance analysis

Copywriting

Content creation

English communication

Education

Diploma in Marketing or Digital Media or Communications

Tools

Meta Ads Manager

Facebook Business Suite

Job description

Company Overview

Nanyang International School (NIS) is a private education institution providing quality education from Year 1 to Year 12. It nurtures students’ dreams through on-campus programs delivered by experienced teachers, ensuring academic excellence and high standards.

Job Summary

Lead and optimize Facebook and Instagram advertising campaigns to generate qualified student enquiries. Collaborate with recruitment and marketing teams to enhance lead generation, monitor performance, and implement innovative digital marketing strategies.

Responsibilities

• Plan, execute, and optimize Facebook and Instagram advertising campaigns to increase qualified student enquiries
• Manage advertising budgets, audience targeting, campaign testing, and performance optimization to maximize ROI
• Develop engaging advertising content including copywriting, images, videos, and promotional materials to attract prospective students
• Monitor key performance indicators such as cost per lead, lead quality, engagement, and conversion rates to evaluate campaign success
• Coordinate with the student recruitment team to track enquiries, parent appointments, and student enrolments for effective follow-up
• Conduct market research and competitor analysis to identify new marketing opportunities and trends
• Manage Facebook and Instagram accounts by responding promptly to comments, messages, and enquiries to maintain engagement
• Collaborate with the marketing team to ensure consistent branding, messaging, and promotional activities across channels
• Prepare weekly campaign performance reports highlighting results, challenges, and recommended improvements for continuous enhancement
• Identify and implement new advertising strategies to improve lead generation and overall marketing effectiveness

Preferred competencies and qualifications

• Diploma in Marketing, Digital Media, Communications, or equivalent qualification is an advantage
• Experience in Facebook advertising, social media marketing, or digital lead generation is preferred
• Familiarity with Meta Ads Manager, Meta Business Suite, and Facebook advertising tools
• Knowledge of audience targeting, advertising budgets, lead generation, and campaign performance analysis
• Basic skills in content creation, copywriting, and graphic design using Canva or Adobe
• Good written and verbal communication skills in English
• Ability to analyze marketing data, identify problems, and recommend improvements
• Creative, resourceful, proactive, and able to work independently
• Strong organizational skills to manage multiple campaigns and deadlines effectively
• Experience in education marketing, international schools, or student recruitment is an advantage
• Fresh graduates with relevant digital marketing knowledge or training are welcome to apply