Product Marketing Lead: China Education Markets

National University of Singapore

Singapore

Sur place

SGD 70 000 - 110 000

Plein temps

14 jours+

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Résumé du poste

The National University of Singapore seeks a full-time Product Marketing professional to support SSHSPH's postgraduate education portfolio with a focus on the Chinese market. You will develop and deliver integrated marketing campaigns across print and digital channels, localise messaging for key markets, and collaborate with programme teams and agencies to drive recruitment and programme growth.

The role requires 5–7 years in marketing, strong business Chinese, and experience with CRM and

Qualifications

Bachelor's degree in Marketing, Business, or related field.
5–7 years in marketing with domain knowledge of the Chinese market.
Strong command of spoken and written business Chinese.
Experience in a marketing or communications agency and multi-channel execution is advantageous.
Hands-on experience using CRM and analytics platforms to track performance.

Responsabilités

Develop and implement marketing strategies for SSHSPH's education programmes with KPIs, budgets, and annual plans.
Plan and execute integrated campaigns across print, digital, SEM, social media, events, and content marketing.
Localise programme positioning and messaging for China, India, and Southeast Asia.
Support GTM strategies for priority growth markets and coordinate with agencies and programme teams.
Track, analyse, and report on marketing and recruitment KPIs; use Salesforce data to optimise campaigns.