Senior Assistant Manager (Marketing)

National University of Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

The National University of Singapore seeks a full-time Product Marketing professional to support SSHSPH's postgraduate education portfolio with a focus on the Chinese market. You will develop and deliver integrated marketing campaigns across print and digital channels, localise messaging for key markets, and collaborate with programme teams and agencies to drive recruitment and programme growth.

The role requires 5–7 years in marketing, strong business Chinese, and experience with CRM and

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5–7 years in marketing with domain knowledge of the Chinese market.
• Strong command of spoken and written business Chinese.
• Experience in a marketing or communications agency and multi-channel execution is advantageous.
• Hands-on experience using CRM and analytics platforms to track performance.

Responsibilities

• Develop and implement marketing strategies for SSHSPH's education programmes with KPIs, budgets, and annual plans.
• Plan and execute integrated campaigns across print, digital, SEM, social media, events, and content marketing.
• Localise programme positioning and messaging for China, India, and Southeast Asia.
• Support GTM strategies for priority growth markets and coordinate with agencies and programme teams.
• Track, analyse, and report on marketing and recruitment KPIs; use Salesforce data to optimise campaigns.

Job description

Company description

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

Job description

We are seeking to hire a full-time Product Marketing professional to support the continued growth of SSHSPH's postgraduate education portfolio. As the School expands its programme offerings, this role will provide dedicated expertise to develop and deliver marketing initiatives tailored to the Chinese market.

Duties & Responsibilities

1. Integrated Marketing

• Develop and implement marketing strategies for SSHSPH's education programmes, translating School-level objectives into actionable annual marketing plans, campaign calendars, KPIs, and budgets.
• Plan and execute integrated, multi-channel marketing campaigns across print and digital advertising, search engine marketing (SEM), social media, events, and content marketing.
• Contribute to programme positioning and market research to ensure clear, differentiated, and relevant messaging across target audiences, including local and regional markets.

2. Go-to-Market Strategy

• Support the development and execution of go-to-market (GTM) strategies for priority growth markets, including China, India, and Southeast Asia.
• Collaborate with programme teams and creative agencies to localise programme positioning, messaging, and value propositions for each market.
• Plan and support market-facing activities such as webinars, information sessions, education fairs, and targeted outreach campaigns tailored to prospective students in each region.

3. Data Analytics, Performance Tracking, and Optimisation

• Track, analyse, and report on key marketing and recruitment KPIs, including leads, funnel conversion, segment adoption, and campaign performance.
• Use Salesforce CRM to support end-to-end education marketing and recruitment activities, including lead capture, lead nurturing, campaign tracking, and applicant journey management.
• Leverage Salesforce data and analytics insights to inform targeting, personalise communications, and optimise campaign performance across priority programmes and markets.

4. Sales Enablement and Recruitment Support

• Support admissions and programme teams with marketing-led sales enablement materials to strengthen lead nurturing, improve conversion rates, and support enrolment outcomes.
• Respond to prospective student enquiries received through marketing channels in a timely and professional manner, in coordination with admissions teams where appropriate.

Qualifications

• A recognised Bachelor's degree in Marketing, Business, or a related discipline.
• At least 5-7 years of progressively responsible experience in marketing with domain knowledge of the Chinese market. This includes including digital platforms, audience behaviour, or education marketing landscapes.
• Strong command of spoken and written business Chinese to create collateral and engage customers via Chinese platforms.
• Prior experience working in a marketing or communications agency, including exposure to campaign planning, client servicing, and multi-channel execution, will be an advantage.
• Strong analytical and data-driven mindset, with hands-on experience using CRM and analytics platforms (for example, Salesforce, Google Analytics, or equivalent) to track performance and optimise campaigns.