Marketing Manager/市场经理

NANYANG INSTITUTE OF SOCIAL SCIENCES PTE. LTD.; Singapore; Presencial; SGD 70 000 - 110 000; Tempo integral

Resumo da oferta

Nanyang Institute of Social Sciences (NISS) in Singapore seeks a Marketing Manager to lead digital marketing and brand promotion for its academic programmes. You will plan and execute strategies, manage online channels, and optimise campaigns to attract students.

Requirements include a Bachelor's in Marketing or related field and 5+ years in marketing, with experience in higher education and proficiency in Chinese for coordination with partner universities and stakeholders.

Qualificações

• Bachelor's degree in Marketing, Communications, Advertising, Business or related discipline.
• At least 5 years of experience in marketing, brand promotion or digital marketing; higher education experience preferred.
• Familiarity with Xiaohongshu, Facebook, LinkedIn and other social channels with paid advertising experience.
• Hands-on content planning, visual and video content creation; proficiency in Photoshop and CapCut preferred.
• Ability to communicate effectively in written and spoken Chinese for coordination with Chinese-speaking partners and stakeholders.

Responsabilidades

• Participate in developing and executing marketing strategies for the Institute and its academic programmes.
• Manage the operation, promotion and advertising of the official website, social media and online marketing channels.
• Plan and execute marketing content, including copywriting, visual and video content.
• Plan and execute online and offline marketing activities and programme promotions.
• Analyse market and admissions data to optimise marketing strategies and advertising performance.

Conhecimentos

Marketing strategy

Digital marketing

Content creation

Data analysis

Chinese language skills

Formação académica

Bachelor's degree in Marketing or related

Ferramentas

Adobe Photoshop

CapCut

Social media ads

Descrição da oferta de emprego

WhoWe Are

NanyangInstitute of Social Sciences (NISS) is a Singapore-based institute of higher education certified under the EduTrust Certification Scheme, aiming to create a lifelong learning platform that incorporates quality higher education resources from the East and the West. NISS cooperates with top universities inChina and outstanding higher education institutions in the West. It seeks to deconstruct and disseminate the theories and practices that support China's rapid economic development, share the cutting-edge research of western social sciences, and cultivate interdisciplinary talents with eastern wisdom and global vision.

Vision Mission Values

Vision:

To be an invaluable lifelong learning platform

Mission:

To cultivate high-level talents integrating Eastern and Western and connecting theory with practice

Values:

Passion Innovation Harmony

Partners:

Jinan University, Audencia Business School

Programmes:

• JNU Master of Business Administration Program (Mandarin)
• JNU Doctor of Professional Accounting (DPAcc) Program (Mandarin)
• Audencia-NISS Doctor of Business Administration Program (Mandarin)

Responsibilities

• Participate in developing and executing marketing strategies for the Institute and its academic programmes.
• Manage the operation, promotion and advertising of the official website, social media and online marketing channels.
• Plan and execute marketing content, including copywriting, visual and video content.
• Plan and execute online and offline marketing activities and programme promotions.
• Analyse market and admissions data to continuously optimise marketing strategies, channels and advertising performance.

Requirements

• Bachelor's degree or above in Marketing, Communications, Advertising, Business or a related discipline.
• At least 5 years of experience in marketing, brand promotion or digital marketing; experience in the higher education sector is preferred.
• Familiarity with Xiaohongshu, Facebook, LinkedIn and other social media and online marketing channels, with experience in paid advertising.
• Hands-on experience in content planning, visual and video content creation; proficiency in tools such as Adobe Photoshop and CapCut is preferred.
• Ability to communicate effectively in written and spoken Chinese is required as the role involves regular communication and coordination with Chinese-speaking partner universities, faculty members, students, and external organizations, as well as the preparation and review of academic and administrative documents inChinese.