Strategic Key Accounts & Product Enablement Lead

BEATHCHAPMAN (PTE. LTD.); Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

BEATHCHAPMAN (PTE. LTD.) seeks a Key User Sales & Support Manager to strengthen customer engagement, drive commercial growth and enhance product adoption across key accounts.

The role blends B2B sales, strategic account management, and customer training to build long-term relationships and maximise product value. The successful candidate will work with Sales, Marketing, Product and Customer Support teams to identify growth opportunities, improve customer experience and drive commercial

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or a related discipline.
• Approximately 5–8 years of experience in B2B Sales, Key Account Management, Customer Success, Technical Sales or related commercial functions.
• Experience within industrial products, power tools, electrical equipment, hardware, or related technical product industries would be advantageous.
• Proven ability to manage customer relationships, identify business opportunities and drive sales performance.
• Strong presentation and communication skills, with experience conducting product demonstrations or customer training.
• Comfortable engaging stakeholders across different organisational levels, from frontline users to senior decision-makers.
• Familiarity with CRM platforms such as Salesforce, Microsoft Dynamics or equivalent systems.
• Strong commercial acumen, analytical capabilities and customer-centric problem-solving skills.
• Ability to work independently while collaborating effectively with cross-functional stakeholders.
• Experience in user enablement, product education or technical training would be an added advantage.

Responsibilities

• Manage and develop relationships with assigned key accounts, ensuring strong customer engagement and long-term business partnerships.
• Drive the end-to-end sales process, including prospecting, customer engagement, solution presentations, proposal development and deal closure.
• Identify new business opportunities and drive account growth through upselling, cross-selling and customer retention initiatives.
• Develop strategic account plans, map key stakeholders and identify opportunities to expand product penetration.
• Maintain a healthy sales pipeline and contribute to revenue forecasting and commercial planning.
• Collaborate with internal stakeholders to deliver effective solutions aligned with customer requirements.

Skills

B2B Sales

Key Account Management

Customer Training

CRM

Sales Forecasting

Education

Bachelor's degree in Business/Marketing/Engineering or related

Tools

Salesforce

Microsoft Dynamics

Job description

BEATHCHAPMAN (PTE. LTD.) seeks a Key User Sales & Support Manager to strengthen customer engagement, drive commercial growth and enhance product adoption across key accounts.

The role blends B2B sales, strategic account management, and customer training to build long-term relationships and maximise product value. The successful candidate will work with Sales, Marketing, Product and Customer Support teams to identify growth opportunities, improve customer experience and drive commercial