Key User Sales Support Manager

BEATHCHAPMAN (PTE. LTD.); Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

BEATHCHAPMAN (PTE. LTD.) seeks a Key User Sales & Support Manager to strengthen customer engagement, drive commercial growth and enhance product adoption across key accounts.

The role blends B2B sales, strategic account management, and customer training to build long-term relationships and maximise product value. The successful candidate will work with Sales, Marketing, Product and Customer Support teams to identify growth opportunities, improve customer experience and drive commercial

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or a related discipline.
• Approximately 5–8 years of experience in B2B Sales, Key Account Management, Customer Success, Technical Sales or related commercial functions.
• Experience within industrial products, power tools, electrical equipment, hardware, or related technical product industries would be advantageous.
• Proven ability to manage customer relationships, identify business opportunities and drive sales performance.
• Strong presentation and communication skills, with experience conducting product demonstrations or customer training.
• Comfortable engaging stakeholders across different organisational levels, from frontline users to senior decision-makers.
• Familiarity with CRM platforms such as Salesforce, Microsoft Dynamics or equivalent systems.
• Strong commercial acumen, analytical capabilities and customer-centric problem-solving skills.
• Ability to work independently while collaborating effectively with cross-functional stakeholders.
• Experience in user enablement, product education or technical training would be an added advantage.

Responsibilities

• Manage and develop relationships with assigned key accounts, ensuring strong customer engagement and long-term business partnerships.
• Drive the end-to-end sales process, including prospecting, customer engagement, solution presentations, proposal development and deal closure.
• Identify new business opportunities and drive account growth through upselling, cross-selling and customer retention initiatives.
• Develop strategic account plans, map key stakeholders and identify opportunities to expand product penetration.
• Maintain a healthy sales pipeline and contribute to revenue forecasting and commercial planning.
• Collaborate with internal stakeholders to deliver effective solutions aligned with customer requirements.

Skills

B2B Sales

Key Account Management

Customer Training

CRM

Sales Forecasting

Education

Bachelor's degree in Business/Marketing/Engineering or related

Tools

Salesforce

Microsoft Dynamics

Job description

The Opportunity

Our client is a well-established global technology and industrial solutions organisation seeking a Key User Sales & Support Manager to strengthen customer engagement, drive commercial growth and enhance product adoption across its key accounts.

This role combines B2B sales, strategic account management, and customer training, offering the opportunity to build long-term customer relationships while ensuring customers maximise the value of the company's products and solutions.

The successful candidate will work closely with Sales, Marketing, Product and Customer Support teams to identify growth opportunities, improve customer experience and drive commercial performance.

About the Company

Our client is a leading multinational organisation with a strong presence across industrial technology, consumer products and professional solutions.

Recognised for its commitment to innovation, product quality and customer-centric solutions, the organisation operates across international markets and continues to invest in customer engagement, product development and commercial excellence.

Key Responsibilities

Sales & Key Account Management

• Manage and develop relationships with assigned key accounts, ensuring strong customer engagement and long-term business partnerships.
• Drive the end-to-end sales process, including prospecting, customer engagement, solution presentations, proposal development and deal closure.
• Identify new business opportunities and drive account growth through upselling, cross-selling and customer retention initiatives.
• Develop strategic account plans, map key stakeholders and identify opportunities to expand product penetration.
• Maintain a healthy sales pipeline and contribute to revenue forecasting and commercial planning.
• Collaborate with internal stakeholders to deliver effective solutions aligned with customer requirements.

Customer Training & Product Enablement

• Develop and execute customer training initiatives to improve product knowledge, user confidence and adoption.
• Conduct product demonstrations, onboarding sessions, workshops and refresher training for key customers and end users.
• Assess customer training needs and identify opportunities to improve product utilisation.
• Develop and maintain training materials, product guides, presentations and digital learning resources.
• Evaluate training effectiveness through customer feedback, assessments and product adoption metrics.
• Partner with Customer Support and Product teams to address user challenges and continuously improve the customer experience.

Sales Operations & CRM Management

• Maintain accurate CRM records covering customer interactions, sales opportunities, pipeline activities and training engagements.
• Monitor sales performance, account development and customer engagement metrics.
• Prepare regular reports on pipeline progression, sales activities and training effectiveness.
• Leverage customer insights and market feedback to identify commercial opportunities and support business decisions.
• Ensure effective coordination between commercial and technical teams to deliver a seamless customer experience.

Requirements

• Bachelor's degree in Business, Marketing, Engineering or a related discipline.
• Approximately 5–8 years of experience in B2B Sales, Key Account Management, Customer Success, Technical Sales or related commercial functions.
• Experience within industrial products, power tools, electrical equipment, hardware, or related technical product industries would be advantageous.
• Proven ability to manage customer relationships, identify business opportunities and drive sales performance.
• Strong presentation and communication skills, with experience conducting product demonstrations or customer training.
• Comfortable engaging stakeholders across different organisational levels, from frontline users to senior decision-makers.
• Familiarity with CRM platforms such as Salesforce, Microsoft Dynamics or equivalent systems.
• Strong commercial acumen, analytical capabilities and customer-centric problem-solving skills.
• Ability to work independently while collaborating effectively with cross-functional stakeholders.
• Experience in user enablement, product education or technical training would be an added advantage.

What's on Offer

• Opportunity to join an established multinational organisation with a strong market presence.
• A commercially focused role combining key account development, customer engagement and product training.
• Exposure to a broad portfolio of technology-driven products and solutions.
• Collaborative working environment with opportunities for professional development and career progression.
• Competitive remuneration package and employee benefits.