Strategic Event Marketing & Campaigns Lead

Digital; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A tech-driven company is searching for an Event Marketing & Campaigns Manager to head their B2B event programs in Singapore. The role involves strategizing and executing impactful campaigns while collaborating with sales and product teams. Candidates should possess 4–8 years of relevant experience and demonstrate expertise in managing successful events and campaigns. This position offers the chance to drive significant business outcomes through innovative event strategies.

Qualifications

• 4–8 years’ experience in event marketing, campaigns, or field marketing.
• Experience with B2B events such as product launches and conferences.
• Strong ability to manage projects with multiple stakeholders.

Responsibilities

• Own the strategy and execution of B2B event programs and campaigns.
• Design integrated event-led campaigns across different channels.
• Lead end-to-end delivery of events from concept to reporting.
• Align events with go-to-market priorities and account strategies.
• Shape event narratives and themes to support commercial goals.
• Track and optimise performance across all metrics.

Skills

Event marketing

Campaign management

Stakeholder management

Data analysis

Creative thinking

Job description

A tech-driven company is searching for an Event Marketing & Campaigns Manager to head their B2B event programs in Singapore. The role involves strategizing and executing impactful campaigns while collaborating with sales and product teams. Candidates should possess 4–8 years of relevant experience and demonstrate expertise in managing successful events and campaigns. This position offers the chance to drive significant business outcomes through innovative event strategies.