Strategic B2B Tech Product Marketing Manager

PBA Group; Singapore; On-site; SGD 52,000 - 76,000; Full time

Job summary

PBA Group seeks an Assistant Marketing Manager to develop and execute comprehensive marketing strategies across digital, content, branding, and events. You will translate complex engineering concepts into clear business messages for technical buyers and work closely with sales, operations, and management to align initiatives with company objectives.

The role covers strategy, demand generation, content marketing, marketing automation, and market research to drive brand awareness and revenue

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of marketing experience, with B2B focus.
• Experience with marketing automation and CRM-driven campaigns.
• Ability to translate technical concepts for business buyers.

Responsibilities

• Develop and implement annual marketing plans aligned with business objectives.
• Create strategies to increase brand awareness, market share, and revenue.
• Identify new market opportunities and customer segments.
• Monitor industry trends, competitor activities, and customer insights.
• Develop go-to-market strategies with sales and engineering.
• Design ABM and full-funnel strategies for long B2B decision cycles.
• Build data-driven marketing roadmap linked to pipeline and revenue.
• Manage website content and digital campaigns (SEO, email, social).
• Implement marketing automation, lead scoring, and CRM integration.
• Drive LinkedIn marketing, thought leadership, video, and webinars.
• Apply AI tools to content, productivity, and campaign performance.
• Run A/B tests and conversion rate optimization across assets.
• Maintain brand identity across materials and communications.
• Develop marketing collateral and product literature.
• Support product launches and customer training.
• Lead generation campaigns with sales.
• Content and communications: newsletters, press releases, etc.
• Plan and coordinate events and exhibitions.
• Conduct market research and reporting.
• Budget management and ROI evaluation.
• Lead and mentor the marketing team and coordinate with agencies.

Skills

Marketing strategy

Digital marketing

Content creation

Lead generation

Brand management

Technical product marketing

ABM

Analytics

CRM integration

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

GA4

Marketo

Power BI

SEO tools

LinkedIn Ads

Job description

PBA Group seeks an Assistant Marketing Manager to develop and execute comprehensive marketing strategies across digital, content, branding, and events. You will translate complex engineering concepts into clear business messages for technical buyers and work closely with sales, operations, and management to align initiatives with company objectives.

The role covers strategy, demand generation, content marketing, marketing automation, and market research to drive brand awareness and revenue