Assistant Marketing Manager

PBA Group; Singapore; On-site; SGD 52,000 - 76,000; Full time

Job summary

PBA Group seeks an Assistant Marketing Manager to develop and execute comprehensive marketing strategies across digital, content, branding, and events. You will translate complex engineering concepts into clear business messages for technical buyers and work closely with sales, operations, and management to align initiatives with company objectives.

The role covers strategy, demand generation, content marketing, marketing automation, and market research to drive brand awareness and revenue

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of marketing experience, with B2B focus.
• Experience with marketing automation and CRM-driven campaigns.
• Ability to translate technical concepts for business buyers.

Responsibilities

• Develop and implement annual marketing plans aligned with business objectives.
• Create strategies to increase brand awareness, market share, and revenue.
• Identify new market opportunities and customer segments.
• Monitor industry trends, competitor activities, and customer insights.
• Develop go-to-market strategies with sales and engineering.
• Design ABM and full-funnel strategies for long B2B decision cycles.
• Build data-driven marketing roadmap linked to pipeline and revenue.
• Manage website content and digital campaigns (SEO, email, social).
• Implement marketing automation, lead scoring, and CRM integration.
• Drive LinkedIn marketing, thought leadership, video, and webinars.
• Apply AI tools to content, productivity, and campaign performance.
• Run A/B tests and conversion rate optimization across assets.
• Maintain brand identity across materials and communications.
• Develop marketing collateral and product literature.
• Support product launches and customer training.
• Lead generation campaigns with sales.
• Content and communications: newsletters, press releases, etc.
• Plan and coordinate events and exhibitions.
• Conduct market research and reporting.
• Budget management and ROI evaluation.
• Lead and mentor the marketing team and coordinate with agencies.

Skills

Marketing strategy

Digital marketing

Content creation

Lead generation

Brand management

Technical product marketing

ABM

Analytics

CRM integration

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

GA4

Marketo

Power BI

SEO tools

LinkedIn Ads

Job description

Job Summary

The Assistant Marketing Manageris responsible fordeveloping and executingthe company's marketingstrategies to increasebrand awareness, generatequalified leads, supportsales growth, andstrengthen customer relationships. The role overseesall marketing activities, including digital and performance marketing, marketing automation, content creation, technical product marketing, branding, events, advertising, public relations, and market research.

The Assistant Marketing Managerwill work closelywith the sales, operations, and managementteams to ensuremarketing initiativesalign with thecompany's business objectivesand deliver measurable results. A key requirement of the role is the ability to translate complex technical products and engineering value into clear, compelling messages for technical and commercial buyers.

Job Responsibilities

Marketing Strategy

• Develop and implementannual marketing plansaligned with businessobjectives.

• Create strategies toincrease brand awareness, market share, and revenue.

• Identify new marketopportunities and customersegments.

• Monitor industrytrends, competitor activities, and customer insights.

• Develop go-to-market strategies and positioning for new and existing products, in partnership with sales and engineering.

• Design account-based marketing (ABM) and full-funnel strategies aligned with long B2B buying cycles and multiple decision-makers.

• Build a data-driven marketing roadmap that links marketing activity to pipeline and revenue.

Digital Marketing

• Manage the company'swebsite and ensurecontent iscurrent and optimized.

• Plan and executedigital marketing campaignsacross search engines, email, and socialmedia.

• Improve website traffic, lead generation, andonline engagement.

• Monitor campaign performanceusing analytics andrecommend improvements.

• Implement and manage marketing automation, lead scoring, and nurture workflows integrated with the CRM.

• Drive LinkedIn and professional-network marketing, video, and webinar-based thought leadership.

• Apply SEO and generative AI search optimization, and evaluate AI tools to improve content, productivity, and campaign performance.

• Run A/B testing and conversion rate optimization across the website, landing pages, and email campaigns.

Brand Management

• Maintain andstrengthen the company'sbrand identity.

• Ensure consistent brandingacross all marketingmaterials and communications.

• Develop corporate presentations, brochures, product literature, and promotional materials.

Technical Product Marketing

• Understand PBA's products, technologies, and applications in depth, and communicate their technical value accurately and persuasively.

• Translate technical specifications and features into customer benefits, use cases, and business outcomes.

• Create technical marketing collateral such as datasheets, application notes, white papers, technical case studies, product videos, and product demonstrations.

• Work closely with engineers, product specialists, and application teams to validate technical content and gather customer application insights.

• Develop product positioning, competitive comparisons, and sales enablement tools (e.g., battle cards, presentations, FAQs) that equip sales to handle technical discussions.

• Tailor messaging for different buyer personas, including design engineers, procurement, and senior management.

• Support product launches, technical seminars, and customer training with engineering and sales teams.

Lead Generation

• Work closely withthe sales teamto develop marketingcampaigns that generatequalified sales leads.

• Support productlaunches and promotionalactivities.

• Develop customer engagementand retention programs.

Content & Communications

• Create marketing contentfor websites,newsletters, social media, case studies, andpress releases.

• Coordinate internal andexternal communications.

• Manage the company'smarketing calendar.

• Develop a content strategy that supports the full buyer journey, including technical articles, videos, webinars, and customer success stories.

• Manage the company's presence on LinkedIn and relevant industry platforms, and the use of customer stories and testimonials

Events & Exhibitions

• Plan and coordinatetrade shows, exhibitions, seminars, webinars, andcustomer events.

• Manage event budgets, logistics, and post-event evaluations.

• Represent the companyat industry eventswhen required.

Market Research

• Conduct market researchto identify customerneeds and markettrends.

• Analyze campaign performance, customerbehavior, and competitoractivities.

• Prepare regular marketingreports and recommendationsfor management.

• Gather voice-of-customer and application feedback from customers, distributors, and sales teams to inform product and marketing decisions.

• Build marketing dashboards with CRM and analytics data to report on pipeline, conversion, and campaign effectiveness

Budget Management

• Develop and managethe annual marketingbudget.

• Monitor marketingexpenditures and ensurecost-effective useof resources.

• Evaluate return oninvestment (ROI) formarketing initiatives.

• Apply multi-touch attribution and funnel metrics to allocate budget across channels.

Team Leadership

• Lead and mentorthe marketing teamwhere applicable.

• Coordinate with externalagencies, designers, printers, and media partners.

• Foster collaboration betweenmarketing, sales, andother departments.

• Any other duties as assigned by the supervisor

Job Requirements

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Engineering, or a related field.

• Professionalmarketing certificationsare an advantage.

• Minimum 5 yearsof marketing experience, with at least2 yearsina managerial role.

• Proven experience indeveloping and executingsuccessful marketing campaigns.

• Experience in B2Bmarketing is preferred.

• Experience with B2B lead generation, marketing automation, and CRM-driven campaign management.

• Technical background or strong ability to quickly learn and explain complex engineering concepts.

• Proven experience marketing technical or engineered products (e.g., precision motion control, mechatronics, automation, electronics, or industrial equipment) to technical buyers.
  

Skills and Competencies

• Digital marketing platforms and marketing automation (e.g., HubSpot, Marketo, or equivalent)

• Search Engine Optimization(SEO)

• Search Engine Marketing(SEM)

• Google Analytics

• Email marketing platforms

• Social media managementtools

• LinkedIn marketing and professional-network advertising

• Account-based marketing (ABM) and lead scoring

• Marketing analytics, dashboards, and attribution (e.g., GA4, Looker Studio, Power BI)

• Generative AI tools for content creation and marketing productivity