Marketing Manager

Private Advertiser; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Private Advertiser is seeking a Marketing Manager in Singapore to plan, execute, and optimize B2B marketing initiatives targeting enterprise customers, partners, and channels. The role blends strategic thinking with hands-on execution to translate complex robotic solutions into business value.

You will shape strategy, run demand gen campaigns, develop content, and collaborate with sales, partnerships, and technical teams to drive growth in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering or related field; MBA a plus.
• 5+ years in B2B marketing, preferably robotics, automation, industrial tech, or SaaS.
• Proven track record in demand generation, digital marketing, and brand building in a high-growth env.
• Strong storytelling and communication to technical and executive audiences.
• Experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics).
• Ability to thrive in a fast-paced, entrepreneurial, cross-functional setting.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with company goals and sales priorities.
• Define target markets, personas, and positioning for mobile robotics products.
• Lead integrated campaigns across digital, events, and content marketing to drive qualified leads.
• Manage marketing automation and CRM to support lead nurturing and conversion.
• Create content (case studies, whitepapers, blogs, videos) communicating business value of robotics.
• Collaborate with sales to provide marketing materials, decks, and ROI calculators.

Skills

B2B marketing

Demand generation

Digital marketing

Brand building

Storytelling

Analytics

Education

Bachelor’s degree in Marketing, Business, Engineering

MBA (nice to have)

Tools

HubSpot

Salesforce

Google Analytics

Marketing automation

Job description

Role Overview

The Marketing Manager will be responsible for planning, executing, and optimizing marketing initiatives that target enterprise customers, industry partners, and channel networks. This is a hands-on role that combines strategic thinking with tactical execution, requiring deep understanding of B2B marketing and an ability to translate technical solutions into compelling business value.

Key Responsibilities

• Strategy & Planning

  • Develop and implement a comprehensive marketing strategy aligned with company goals and sales priorities.

  • Define target markets, customer personas, and positioning for mobile robotics products.

• Demand Generation & Campaigns

  • Lead integrated campaigns across digital, events, and content marketing to drive qualified leads.

  • Manage marketing automation and CRM systems to support lead nurturing and conversion.

• Content & Thought Leadership

  • Create compelling content (case studies, whitepapers, blogs, videos) that communicates the business value of mobile robotics.

  • Partner with technical teams to simplify complex product capabilities into market-ready messaging.

• Brand & Communications

  • Strengthen the company’s brand presence across digital channels, industry events, and trade shows.

  • Manage public relations, media relations, and industry analyst engagement to position the company as an industry leader.

• Partnership & Sales Enablement

  • Collaborate with sales to provide marketing materials, pitch decks, and ROI calculators tailored to customer needs.

  • Support channel and ecosystem partners with co-marketing initiatives.

• Analytics & Optimization

  • Monitor, analyze, and report on marketing campaign effectiveness and ROI.

  • Continuously optimize marketing activities based on data-driven insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or related field (MBA a plus).

• 5+ years of experience in B2B marketing, preferably in robotics, automation, industrial technology, or SaaS.

• Proven track record in demand generation, digital marketing, and brand building in a high-growth environment.

• Strong communication and storytelling skills with the ability to tailor messaging to technical and executive audiences.

• Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).

• Ability to thrive in a fast-paced, entrepreneurial, and cross-functional environment.

Why Join Us?

• Opportunity to shape the marketing strategy of a fast-scaling robotics innovator.

• Work at the intersection of advanced technology and real-world business transformation.

• Collaborative, forward-thinking culture with global growth opportunities.