Marketing Manager

TOPPAN NEXT TECH PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TOPPAN NEXT TECH PTE. LTD. is seeking a Marketing Manager to lead regional and global product marketing across Digital Trust, Robotics & Automation, and Hospitality Solutions, translating complex technology into clear customer value propositions for multiple industries.

You will partner with Strategy, Sales, Solution and Technical teams to develop positioning, collateral, campaigns and events, and drive lead generation across international markets. Strong B2B marketing experience is essential.

Qualifications

• Minimum 5 years of relevant experience in B2B marketing, product marketing or technology marketing.
• Ability to translate complex technology solutions into clear customer value propositions.
• Experience with go-to-market strategies, marketing collateral and integrated campaigns.
• Strong digital marketing, social media and email marketing knowledge.

Responsibilities

• Develop and execute product marketing strategies for Digital Trust, Robotics & Automation, and Hospitality Solutions across regional and global markets.
• Create clear product positioning, value propositions, messaging and go-to-market materials for various industries and buyer personas.
• Produce marketing collateral including brochures, presentations, case studies, solution briefs and website content.
• Collaborate with Sales and Solution teams to support launches and market development initiatives.
• Coordinate with Corporate Marketing to align go-to-market priorities and integrated communications plans.
• Identify regional and international conferences and events and manage company participation.
• Develop event strategies to maximise engagement, brand visibility and lead generation.

Skills

B2B marketing

Product marketing

Digital marketing

Campaign management

Lead generation

Market research

Strategic thinking

Education

Degree in Marketing, Business, Communications

Job description

About the role

The Marketing Manager will be responsible for developing and executing regional and global product marketing initiatives across TOPPAN Next Tech’s key growth areas, including Digital Trust, Robotics & Automation, and Hospitality Solutions.

Working closely with the Strategy, Sales, Solution and Technical teams, the role will develop compelling market positioning, sales and marketing collateral, digital campaigns and event strategies to strengthen market presence, enhance customer outreach and generate qualified business opportunities.

The successful candidate should have strong B2B marketing experience, with the ability to translate complex technology solutions into clear and definitive value propositions for customers across different industries and markets. Regional or international market exposure, particularly across multiple countries or customer segments, will be highly regarded.

Key responsibilities

• Develop and execute product marketing strategies for Digital Trust, Robotics & Automation, and Hospitality Solutions across regional and global markets
• Develop clear product positioning, value propositions, messaging and go-to-market materials tailored to different industries, customer segments and buyer personas
• Create and manage marketing collateral including product brochures, presentations, case studies, solution briefs, website content and sales enablement materials
• Work closely with Sales and Solution teams to support product launches, customer engagements and market development initiatives
• Partner with Corporate Marketing teams to align go-to-market priorities, strengthen brand awareness, and coordinate integrated communications and marketing plans
• Identify relevant regional and international conferences, exhibitions, trade shows and industry events, and manage the company's participation from planning through execution
• Develop event strategies to maximise customer engagement, brand visibility and lead generation, including pre-event outreach and post-event follow-up campaigns
• Plan and execute digital marketing campaigns across channels including LinkedIn, email marketing, corporate websites and other relevant B2B platforms
• Track and analyse campaign, event and digital marketing performance, including engagement, lead generation and conversion metrics
• Conduct market, competitor and customer research to identify emerging trends, opportunities and relevant industry developments

About you

• Degree in Marketing, Business, Communications or a related discipline
• Minimum 5 years of relevant experience in B2B marketing, product marketing, technology marketing or a related role
• Prior experience in enterprise technology, software, SaaS, cybersecurity, digital identity, automation, robotics, hospitality technology or other complex B2B solutions is preferred
• Proven track record in developing product positioning, go-to-market strategies, marketing collateral and integrated marketing campaigns
• Strong understanding of digital marketing, social media, email marketing and lead-generation techniques
• Experience managing conferences, exhibitions, trade shows and other B2B industry events
• Ability to understand technical solutions and translate complex capabilities into clear customer-focused messages and business value propositions
• Excellent written and verbal communication skills, with strong attention to detail
• Strong project management and organisational skills, with the ability to manage multiple initiatives across different markets concurrently
• Commercially minded, analytical and results-oriented, with an understanding of the relationship between marketing activities, pipeline development and revenue growth