Senior B2B Marketing Lead: Strategy & Growth

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

TALENT TRADER GROUP PTE. LTD. is seeking a focused Marketing professional to partner with regional business units and develop marketing strategies aligning with new product launches. The role emphasizes B2B campaigns, content creation for digital and print, and events that increase brand presence across the region.

You'll collaborate with cross-functional teams, monitor KPIs, and ensure brand consistency while managing external vendors to deliver projects on time and within budget.

Qualifications

• Diploma in Marketing or related field required.
• Excellent communication and presentation skills.

Responsibilities

• Partner with regional business units to develop and implement marketing strategies, including creating marketing content to support new product launches.
• Collaborate with cross-functional teams to design and execute integrated marketing initiatives, while coordinating regional B2B campaigns to strengthen brand awareness, generate qualified leads, and drive sales growth.
• Develop engaging and audience-focused B2B marketing content for both digital and print communication channels.
• Organize and manage regional B2B events and marketing activities to increase brand exposure and market presence.
• Maintain consistent brand identity by ensuring all B2B marketing materials comply with established brand standards and corporate guidelines.
• Monitor, analyze, and report on B2B marketing performance using KPIs to evaluate campaign success and identify opportunities for improvement.
• Keep abreast of industry developments, market trends, and B2B marketing best practices to enhance the effectiveness of regional marketing communications.
• Coordinate with external vendors to ensure projects are delivered on schedule, remain within the approved budget, and meet branding and communication requirements.

Skills

Excellent communication

Presentation skills

Cross-functional collaboration

Education

Diploma in Marketing or related fields

Job description

TALENT TRADER GROUP PTE. LTD. is seeking a focused Marketing professional to partner with regional business units and develop marketing strategies aligning with new product launches. The role emphasizes B2B campaigns, content creation for digital and print, and events that increase brand presence across the region.

You'll collaborate with cross-functional teams, monitor KPIs, and ensure brand consistency while managing external vendors to deliver projects on time and within budget.