MARKETING MANAGER

doitwell; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

doitwell in Singapore is seeking a senior marketing leader to develop and execute marketing strategies aligned with business objectives. You will set short- and long-term goals for brand awareness, lead generation, and sales growth, while overseeing campaigns across social media, email marketing, SEO/SEM, and paid media.

You will mentor the marketing team, manage vendors, develop the budget, and allocate resources across channels.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities.
• Set short- and long-term marketing goals for brand awareness, lead generation, and sales growth.
• Oversee advertising campaigns including social media, email marketing, SEO/SEM, and paid media.
• Maintain and enhance brand identity and positioning in the market.
• Oversee the creation of promotional content, advertisements, and corporate materials.
• Lead and mentor the marketing team, setting performance goals and conducting reviews.
• Manage third-party vendors, agencies, and freelancers when needed.
• Develop and manage the marketing budget.
• Allocate resources effectively across channels and initiatives.
• Prepare regular reports on campaign results, marketing performance, and insights for leadership.
• Conduct market research to understand customer needs and identify new market opportunities.
• Analyze customer feedback and marketing data to refine strategies.
• Organize promotional events, trade shows, and product launches.

Job description

- Develop and execute marketing strategies aligned with business objectives.

- Analyze market trends, customer behavior, and competitor activities to identify opportunities.

- Set short- and long-term marketing goals for brand awareness, lead generation, and sales growth.

- Oversee advertising campaigns including social media, email marketing, SEO/SEM, and paid media.

-Maintain and enhance brand identity and positioning in the market.

-Oversee the creation of promotional content, advertisements, and corporate materials.

-Lead and mentor the marketing team, setting performance goals and conducting reviews.

-Manage third-party vendors, agencies, and freelancers when needed.

-Develop and manage the marketing budget.

-Allocate resources effectively across channels and initiatives.

-Prepare regular reports on campaign results, marketing performance, and insights for leadership.

-Conduct market research to understand customer needs and identify new market opportunities.

-Analyze customer feedback and marketing data to refine strategies.

-Organize promotional events, trade shows, and product launches.